The Scripted Blog

Systems, strategy, and storytelling for modern content teams

How to Write Landing Page Copy for Conversions

How to Write Landing Page Copy for Conversions

Any modern marketer, business owner, or writer would have heard of the landing page. The landing page is arguably one of...
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Ciara Antolini

January 4, 2022
Top Social Media Strategies for Your Government and Politics Site

Top Social Media Strategies for Your Government and Politics Site

Marketing isn’t just about selling, it’s also about spreading public awareness, whether it involves a social situation o...
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Jubilee Heutmaker

January 4, 2022
How to Set SEO Goals (and Achieve Them)

How to Set SEO Goals (and Achieve Them)

Every brand should be set and evaluate its goals for SEO at least once a year, at the bare minimum. Ideally, it's someth...
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Ciara Antolini

January 3, 2022
Top Family Practice Blogs for Inspiration

Top Family Practice Blogs for Inspiration

Family practice is a specialty within the general medical practice that provides comprehensive care for families as they...
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Ciara Antolini

January 3, 2022
Top Building Materials Sites by Traffic

Top Building Materials Sites by Traffic

All businesses, no matter the industry, should rely on their online presence and SEO to increase brand awareness and bri...
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Ciara Antolini

January 3, 2022
Top 7 CBD Websites by Traffic

Top 7 CBD Websites by Traffic

CBD is popular among a wide range of demographics because it has a wide range of benefits—namely, relaxation and pain re...
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Ciara Antolini

December 29, 2021
How I Used Scripted to Live the Life I Enjoy

How I Used Scripted to Live the Life I Enjoy

Before Scripted, I was a writer—just not really a freelance writer. I came out of one of the best journalism schools in ...
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Ciara Antolini

December 29, 2021
Social Media Strategy for Your Payments Site

Social Media Strategy for Your Payments Site

Social media is a powerful tool that can generate traffic and interest in your payments site. However, it can also take ...
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Ciara Antolini

December 28, 2021
How to Write Q&A Content

How to Write Q&A Content

Q&A content: it’s an often overlooked part of websites. Unless you need it, you probably pay little attention to the...
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Ciara Antolini

December 28, 2021
Content Audits: How, When, & Why You Need Them

Content Audits: How, When, & Why You Need Them

If you've never done a content audit, it should go at the top of your list of things to do. If you have a business websi...
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Jubilee Heutmaker

December 28, 2021
How Do I Write Web Page Copy

How Do I Write Web Page Copy

This is a big topic. Huge. Vast. It’s the subject of countless online courses, and for reasons we’ll cover, advice for i...
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Ciara Antolini

December 27, 2021
Top Medical Law Sites By Traffic

Top Medical Law Sites By Traffic

From medical malpractice to the legal implications of health-related legislation and regulations governing the developme...
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Jubilee Heutmaker

December 27, 2021
Top Landscaping Sites for Inspiration and Market Landscape

Top Landscaping Sites for Inspiration and Market Landscape

The best landscaping websites offer variety, yet know how to target their content to meet the interests and skill level ...
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Jubilee Heutmaker

December 27, 2021
Content Marketing Strategies For Your Music Website

Content Marketing Strategies For Your Music Website

The music industry is dynamic, and it changes frequently. Because of the ever-fluctuating nature of the industry , anyon...
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Ciara Antolini

December 24, 2021
How to Hire a Restaurant and Bar Writer

How to Hire a Restaurant and Bar Writer

As a restaurant or bar, you serve your customers food and drinks, offering them a quality experience — so why would you ...
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Ciara Antolini

December 23, 2021