The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Increasing Organic Traffic to Your Political Website

Increasing Organic Traffic to Your Political Website

Few topics get more attention from the media and public than politics. Granted, sports and entertainment give political ...
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Ciara Antolini

January 10, 2022
Content Strategy for Your Health & Wellness Site

Content Strategy for Your Health & Wellness Site

Social media is a great way to promote your work if you are in the health and wellness industry. It's also an excellent ...
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Ciara Antolini

January 10, 2022
7 Video Script Best Practices

7 Video Script Best Practices

Many companies are now using videos to reach their audiences with 54% of businesses using videos on their landing pages ...
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Jubilee Heutmaker

January 10, 2022
Social Media Content Strategy for Your Senior Services Site

Social Media Content Strategy for Your Senior Services Site

Senior services sites that use social media as a marketing tool have an edge over those that don't. In this day and age,...
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Jubilee Heutmaker

January 10, 2022
Choosing Marketing Software for A/B Testing

Choosing Marketing Software for A/B Testing

Marketing campaigns are designed to deliver the results that you need to ensure your company's success. That's why some ...
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Ciara Antolini

January 7, 2022
5 Web Page Best Practices

5 Web Page Best Practices

You may have excellent landing pages to draw in your audience and provide a great first impression, but does the rest of...
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Liz Sena

January 7, 2022
The Best Social Media Marketing Strategies for Your Accounting and Finance Site

The Best Social Media Marketing Strategies for Your Accounting and Finance Site

The Best Social Media Marketing Strategies for Your Accounting and Finance Site At first glance, you might think that so...
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Jubilee Heutmaker

January 7, 2022
3 Social Media Best Practices

3 Social Media Best Practices

Social media is a complex undertaking for a business and it moves fast — making it easy to make a very public mistake an...
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Jubilee Heutmaker

January 6, 2022
Social Media Content Strategy for Your IT & Security Site

Social Media Content Strategy for Your IT & Security Site

Social media might challenge some IT and security professionals. Let’s face it, IT professionals aren’t really people-or...
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Ciara Antolini

January 6, 2022
How to Choose Marketing Software for Content Writing

How to Choose Marketing Software for Content Writing

It's hard to stay on top of your content marketing game. You have a lot of writing to do, and you don't want it all to b...
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Ciara Antolini

January 6, 2022
Product Writing 101: What Every Scripted Writer Should Know

Product Writing 101: What Every Scripted Writer Should Know

Product Writing 101: What Every Scripted Writer Should Know Writing is all about telling a story that’s compelling and a...
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Jubilee Heutmaker

January 6, 2022
How to Perform an SEO Audit

How to Perform an SEO Audit

Performing an SEO audit can help you analyze your site’s SEO practices. The knowledge you get from a proper SEO audit ca...
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Jubilee Heutmaker

January 6, 2022
How Storytelling Can Take Your Brand to the Next Level

How Storytelling Can Take Your Brand to the Next Level

The majority of business leaders know about the most important elements of building a brand for their company. Branding ...
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Jubilee Heutmaker

January 6, 2022
Top Food Supplier Websites by Traffic

Top Food Supplier Websites by Traffic

The United States alone has over one million restaurants and a humongous food supply industry that is worth billions of ...
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Ciara Antolini

January 5, 2022
How to Hire a Payments Industry Writer

How to Hire a Payments Industry Writer

According to McKinsey , the global payments industry revenue is growing bigger with each passing year, with a value of a...
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Jubilee Heutmaker

January 5, 2022