Having original content on your website is vital to the success of your business. Providing customers with free information about topics of interest to them will convince them that you truly care, and will only solidify your reputation as an expert.

Here's the top three reasons you need original content on your business' website:

Marketplace writing enhances your credibility with customers.

Customers want to make sure that your business can give them what they need before handing over any of their hard-earned money. Consequently, your customers will begin to view you as an expert if you post blogs about your industry. Keep this simple rule in mind when trying to improve your credibility: The more regularly you share information with customers, the more they'll trust you.

Your customers feel like you care about them when you give them free information.

Customers will begin to realize you're not just in business for the money if you provide them with blogs that answer their questions. If you hire content writers to regularly write blogs for you, your customers will keep coming back to your website to see what other information you have to offer, and eventually some of them will decide to pay for your services.

Content writing is good for your SEO.

Google and other search engines judge how informative your web pages are by how well you integrate keywords into them. Every piece of new, informative content you include on your website can potentially rise to the top of search engine results if you use your keywords appropriately. Thus, if you optimize your content for search engines, thousands of customers will find it.

For these reasons (along with many others), writing regular blogs is important to online business success. Busy business owners might not have time to write their own blogs, which is why you should hire freelancers to help get your ideas into blog form. This lets you get the content you need for success while freeing you to concentrate on doing what you do best: running your business. If you'd like to get great content at reasonable rates, then contact Scripted.com and let our freelancers handle your content needs.