Do Publicity Stunts Pay Off?

Scripted’s talented community of freelance writers have a variety of expertise and specialties. While many of our customers hire writers to execute their content marketing strategy, our writers deliver high-quality content in many formats. You can find content writers, blog writers, ghostwriters, and SEO writers all with experience in your niche.

The following is a an example of a Marketing blog post:


High risk, high reward. Publicity stunts are indeed a risky venture. Learn how to make it a risk worth taking.**  **

NVIDIA's recently unveiled their next generation mobile graphics chip by creating a crop circle. Odd choice, but it certainly beats a press conference. The story of a mysterious figure carved in barley was covered by all the major news networks as well as tech sites and the blogosphere. In terms of media impressions, it certainly paid off. As Forbes noted in summing up their number one takeaway from the Computer Electronic Show of 2014 -- where NVIDIA unveiled their chip: Crop circles trump social media. Publicity stunts have been around as long as there have been crowds and something to sell. One well-documented publicity stunt from pre-Civil War America involved a man standing on the courthouse steps of Salem, MA, eating a basket of tomatoes to the astonishment of a cheering crowd. At the time, most people believed tomatoes would turn your blood to acid. That kind of death-defying craziness still pulls a crowd, as demonstrated by Red Bull's Skydive from Space, where Australian skydiver Felix Baumgartner broke the record for highest freefall, last fall. The live POV video captured more than 8 million viewers on YouTube, the largest concurrent streaming event in Internet history. Of course, the first question the finance department will ask is: "How many cans of Red Bull did it sell?"

Should You Stunt?

To achieve more than a passing interest, the stunt's message must be aligned with the company's strengths. In 2002, Vodaphone Australia paid streakers to run out on a rugby field during a big game between Australia and New Zealand. What did that message have to do with telecom? Not a thing. It resulted in nothing more than widespread apologies and a very large donation to a sports injury fund. A bad stunt is far worse than none at all. Think of a publicity stunt as live theater with virtually limitless list of possibilities, both for success and failure. There are countless horror stories of stunts that did not go off as planned. Last summer, LG released their new G2 smartphone with a seemingly fun giveaway. Hundreds of helium balloons were released carrying coupons for free LG phones. People shot at the balloons with BB guns, injuring 20 people before the event was shut down. Never underestimate the public's ingenuity nor their irresponsibility.

Be Amazing

You may have given up on publicity stunts for good, but there are business situations that call for a publicity stunt. They work best when you have a message so original or amazing that advertising won't do it justice. You can best prepare for a successful publicity stunt by answering these three questions during the design phase: - What message are you delivering? Look at it from as many perspectives as possible and get legal involved early. The best stunts have been dramatic demonstrations of brand values. - What's your follow through plan? If you succeed in getting everyone's attention, you must have plan in place to take advantage of sales and new prospects. Prepare for your web servers for an influx of hits or they will fail. Going viral is far easier then profiting from going viral. - Who is on your message management team? After the stunt, the story is out of your hands and the media will use your story to paint whatever picture suits them at the moment. If things don't go exactly as planned, have a team with a sense of humor ready to track and redirect stories. Public opinion can change in a heartbeat and how you react means everything.  


Sasha V.

Sasha V.

Chicago, Illinois, United States

Sasha is a professional writer and content strategist in Chicago. She helps businesses ranging in size from solopreneurs to global enterprises with projects in innovation, new ventures and startup culture.

Jobs Completed 2311 Customer Ratings 204 Job Success 2231/2311 (96%)

Other content marketing examples from Sasha V.

The Benefits of Interval Training

The foundational benefit of interval training is the convenience and lack of required equipment. ... Read More

The Morality of Morality Clauses in Divorce Proceedings

Court rulings in family law are made in accordance to precedent, state legislature and presentati... Read More

Apps Dominate Web Activity, Where is Your Mobile Content?

With mobile web on the decline and apps dominating, how should you approach mobile content? Anal... Read More

A Digital Framework for Cross-Organizational Collaboration

By the end of this year, more than half of enterprises overall, and 80% of those in the middle of... Read More

Promoting Content with POE

By taking a look at some of his work, you may be surprised what Edgar Allan Poe can teach you abo... Read More

3 Best Foreign Hub-Cities for Sightseers with Travel Itch

When you're abroad, it's tough to know how to get the best bang for your buck. These three hub ci... Read More

Similar content marketing examples from other writers

The Benefits of Semantic Markup on Google Local Search

Google's search algorithms can be high-level and confusing. Check out this rundown of the benefit... Read More

Nicole Fox: Eyeballs Equals Money

Independent producer, entrepreneur and alumna Nicole Fox (Production – B.A. ‘98) recently spoke t... Read More

Evaluating Metrics for Email Marketing Campaigns

Email marketing is a classic and essential part of any marketing strategy, but to capitalize on i... Read More

Why Storytelling Is Just as Important in B2B

When facing the limited attention span of an audience, "showing" beats "telling". Don't just desc... Read More

Tapping Into the Tablet Ad Market

The tablet ad market offers marketers a gateway into the personal life of consumers. Learn how to... Read More