Data Strategy and Business Intelligence aren't really about data; they're about the way data is used. The end goal isn't more silos, with a team that owns the data, the process, and its value. The end goal is a data-driven culture where everyone sees the value in data, understands the importance of collecting good data, has access to the data, and uses the data to support decision-making.
That culture is a total transformation of the way things work in many organizations, where data is owned by the department, or even the person, who collected it, and responsibility for making sure the data is good data lies with the person using it, not the person gathering it.
Creating that big of a transformation doesn't happen easily; you need to find ways to break through the silos and the barriers. Kelle O'Neal of First San Francisco Partners shared a five-step process to transform an organization's culture into a data-driven culture at the DATAVERSITY® Enterprise Data World 2016 Conference.
Data Is (Not) Just a Byproduct
One of O'Neal's key points is that:
"One of the things that is the biggest issue is getting people to change and getting people to think from a data-centric approach, and to think about data as a core part of their job regardless of whether they are the person at the front desk entering the visitors into the security system or whether they're a data analyst or they're the Chief Data Officer."
She pointed out that normally, "To the rest of your organization data is just a byproduct. They don't think about data as being so important." Employees work on doing their job function. Collecting data and ensuring that the collected data is quality data isn't a normal part of their job. It's not so much that they don't care about the data; it's that they don't even think about the data.
In order to make them care, there needs to be a compelling message that makes employees believe that it's important to be a data-driven culture.
Subscribe for the latest in Content Marketing & Freelance Writing!
While you're here, have you tried Scripted lately?
Used to be a member, but moved on? Heard of it, but never signed up? The current iteration of Scripted will amaze you! Streamline your content writing efforts and build your own team of high-quality writers. It's all you need for content writing. Try it free today and meet your next favorite writer or writers!
Scripted’s talented community of freelance writers have a variety of expertise and specialties. While many of our customers hire writers to execute their content marketing strategy, our writers deliver high-quality content in many formats. You can find content writers, blog writers, ghostwriters, and SEO writers all with experience in your niche.