Show potential clients you mean business by creating a web presence for your freelance writing business. Whether you’re still working hard to land your first freelance project, or if you already have a full roster of clients, a web presence can help you establish credibility in your industry and attract new clients.
Here are a few tips you can use to get started today:
Select a Website Host
The first step to establishing a web presence is to determine how you want to host your website. If you’re looking for a no-cost solution, you can sign-up for a free blogging platform such as WordPress or Blogger. Both platforms offer a range of free pre-designed templates to give your website a bit of style and pizazz. Companies such as Yahoo!, GoDaddy, and BlueHost sell website domains, which you can customize to fit the name of your business. They also offer monthly hosting accounts with fees from $3.95 a month and up. Similar to free blogging platforms, these sites offer free pre-designed templates. If you’d rather leave the web design and hosting details up to a professional, you can hire a freelance website designer to get your site designed and setup.
Name Your Site
There are several options for selecting a name for your freelance writing business website. Some writers opt to use their first and last names or first and middle names as their website or blog domains. Others, who have registered business names, use those. You could also use a name that alludes to the type of writing services you provide.
Explain Your Writing Experience
Since the purpose of your website is to help you land gigs as a content writer or blogger, you need to give your website visitors some information about your experience and services. Create an “About Me” page that discusses your writing experience, areas of expertise, and the benefits of hiring you. Highlight any specialized skills you have that enhance your writing abilities. Give your page a boost by adding a professional picture of yourself. Create a “Writing Samples” page and add links to any writing projects you’ve completed. Create a “Services and Rates” page and provide your website visitors with a list of your services and the fees or hourly rates associated with each. You need to create a “Contact” page with your phone number, email address, and business-related social networking accounts so potential clients know how to reach you if they want to use your services or ask questions.
Share Your Website
Once your website is ready to go, share it with friends, family, existing clients, and business contacts. You should include a link to your website in your social media profiles, on your business cards and in your email signature. When you pitch potential clients about your services, provide them with your website address so they can learn more about you and view your writing samples.