The days of creating content to just publish it and hope for the best are over. Since millions of
pieces are shared online each day — a majority of them that are created and published by
brands — it’s never been harder to rise above the competition. However, like many savvy
content marketers know, the best way to stand out and reach a relevant audience is by creating
shareable content. Shareable content is the kind that evokes emotion and encourages readers
to share it with their friends and networks. It’s the modern day form of word-of-mouth marketing.
And as marketing expert Seth Godin says, “Ideas that spread, win.”
