With spring in full stride and sunny days ahead, it's a good time to explore the future of marketing! Marketing is an always-evolving domain in tandem with the evolution of technology. You have to meet your customers where they are, and right now it looks like key customer demographics are flocking en masse to augmented reality (AR). 

 

Even if you're not ready to integrate augmented reality into your content marketing strategy, it's never too early to learn from other companies how they're using augmented reality to take their business into the future. And when you think about it, that's where we're all headed anyway. 

This week in weekly content marketing trends, we'll deep dive into augmented reality and why it's important. Plus, we'll look at some inspiring ways businesses are adapting to this new wave of technology. 

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Augmented Reality isn't going anywhere. Here are some quick stats to paint a picture of how rapidly this technology is growing and why it's important for content marketing.

A significant advantage of AR in marketing is the ability to provide immersive, personalized experiences for the customer. The potential to tap into the emotion of the customer is endless, as TOMS shoes have illustrated with their foray into the AR world. TOMS is famous for donating a pair of shoes for every pair purchased (part of their values system), and they beautifully leverage AR to bring home the impact of their mission through virtual giving trips. These trips transport the customer from a retail establishment to a giving trip where they can see the communities and individuals impacted by their purchase, thereby establishing a positive feeling associated with purchasing a TOMs product. 

TopShop: Augmented Reality Content Marketing for the Cutting Edge Fashionista