Content marketing is an art that transforms itself depending on which trends direct the current. If that's the case, then, as a content marketer, you must be an artist who can always ride the rapid tides and adapt to the changing currents. This week let's check out one of the ...
Blogs
Content Marketing Institute’s 12th Annual Report was recently released, ranking the top content marketers' goals as 1) generating brand awareness, 2) building credibility and trust, and 3) educating audiences. Explore the benefits of each in more detail and learn how to use them in your own marketing strategy. Generating Brand ...
We wrap up June with content marketing trends that will help you propel your brand to excellence. People-centric storytelling remains a top draw as more brands promote their campaigns by steering content strategies toward relatable real-life scenarios. While in a similar vein, a growing number of modern consumers and audiences ...
Spring has sprung, and many areas of the country are already cresting into summer. As the weather heats up, the content does, too, and there are all sorts of exciting new content marketing trends to keep track of this week! Whether you’re looking for ways to spice up your content ...
While the world waits with bated breath to see whether or not Elon will be a benevolent ruler of Twitter, the drama at the social media giant is a good reminder that companies should focus on building their followers and email lists using smart content marketing strategies. Why? If you ...