Weekly Content Marketing Trends June 20, 2022

We have entered the penultimate week of June and near the halfway mark of 2022. As a marketer or business owner, you might spend some time evaluating your marketing content performance thus far. It's a critical checkpoint to see what's working and what needs some twitching as we anticipate the next half of the year. 

As always, when it comes to content marketing, there's never a shortage of trends that warrant close attention. This week, we look at three of the most effective strategies used by modern content creators to engage their most valuable audiences. 

One of our major topics revolves around the importance of reviewing existing content. It is common for creators to overlook past content as mere nostalgic acts. Yet, a thorough review and a couple of strategic technical tweaks could help you refresh a piece for a second lease at life in wowing your target audience. Never say never with content. 

Quick Links 

Interactive content Cannot Be Ignored in 2022

Why Infographics Remain Effective in Content Marketing

Refreshing Content and What it Can Do For You

 How Interactive Content Will Keep Your Audience Glued

Interactive content remains a hit among modern internet users. Buzzfeed quizzes, website surveys, and social media polls are effective interactive content that works wonders for many brands and influencers. The not-so-secret success of these content marketing tactics involves an audience-first approach, requesting their input, and acknowledging their opinions.

In comparison, static content tends to "force-feed" information, which might sap audience attention, especially in the modern digital world where internet users can quickly encounter information overload. 

Interactive content will also give your marketing campaigns the feedback necessary to refine future content for the best results. As companies and brands compete for their audience's attention, interactive content may prove the ultimate game-changer. 

The best way to learn about someone is to ask them. Interactive content leverages that precept, enabling businesses and brands to initiate much-needed conversations with their target demographics. 

Also, interactive content can help your website score in the SEO game. Blog visitors who return due to interactive content convey highly positive information to search engines. For instance, search engines might associate your page with higher engagement, trustworthiness, and engagement. 

Informatics Remain Pivotal in Content Marketing Excellence

The modern digital age makes it possible to skim information at a record pace. Infographics allow your audiences to understand the crux of your content without spending time sieving through the details. As such, infographics remain a cornerstone of successful content marketing strategies. 

Through infographics, your audience can enjoy content while commuting to work or queuing for their favorite matcha espresso in the morning. Also, according to scientific research, humans tend to absorb information from visuals much faster than any other medium. Specifically, people are wired to react more positively to images than text. 

The results speak for themselves. Research by Hubspot shows that infographic-paired content raises site traffic by 12% compared to non-infographic material.  

You can improve the quality of your infographics by:

• Adding sharing buttons - These strategically positioned buttons will enable readers to quickly repost your data across their social media platforms for various promotional purposes. 

• Optimizing your text - While you may consider using text sparingly with infographics, it is crucial to make every word count. Consider using words that direct attention to a specific value, correlation, or finding. 

• Checking your sources and details - Quality infographics should provide valuable and accurate information at a glance. Therefore, it's essential to eliminate redundant details or facts unrelated to your specific content marketing goals. 

• Keeping content unique - Many companies and brands have turned to infographics as an effective content marketing tool. Providing audiences with a unique presentation with uncommon data will increase the chances of gaining the traction you seek.

Refreshing Content - Old is the New New  

The competitive world of content marketing has led to many marketers and businesses overlooking a powerful strategy within their reach - refreshing old content. Hubspot's research shows that it is possible to double your site traffic (i.e., leads generation) by simply re-working your old content to fit the current landscape. Sometimes, all it takes for an effective refresh is revising SEO practices and ensuring that they conform to today's industry standards. 

Browsing through your library of published marketing content might give you a rough idea of the top-performing posts. It might prove advantageous to begin your content refresh initiatives with these starred pieces since you can effectively leverage its winning formula. 

Other simple but effective ways to refresh your content include:

• Switching Gears - A different approach to an old topic might re-engage the modern crowd. For instance, you might re-develop a mainstream or general article into a more specialized piece filled with expert-level content. 

• Maintaining the Content in Top Shape - An essential step in content marketing refresh involves housekeeping to ensure that facts remain accurate and links stay functional. While your content might feature an attention-grabbing header or stunning visuals, a site that doesn't work properly or contains outdated references will quickly turn off your audience. 

• Keeping up with the latest content marketing trends - The marketing strategies applied during your original post may no longer apply to the status quo in the rapid-paced digital world. For example, you might consider refreshing your written content by accompanying it with a dynamic video. 86% of businesses have included video marketing as a game-changer in their content marketing efforts.  

Scripted - Keeping Your Content Marketing Optimized

The dedicated content experts at Scripted help you take away the guesswork. Our vetted writers prepare premium content by following the latest industry guidelines to drive the desired audience engagement.