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SEO Checklist Before Publishing a Blog Post

You’ve written your blog post and double checked spelling and grammar. This is the big moment! However, before you publish make sure that you’ve checked over these items so your post gets the most SEO visibility possible.

Before Publishing

URL Structure:

– Is your URL focused on your primary keyword or phrase? www.example.com/keyword-phrase

– A subdomain is less ideal for a blog than a folder: blog.example.com vs example.com/blog

Title Tag:

– Begin your title with your keyword phrase: “Example Title Article | Brand”

– 50 to 70 characters long

– Make sure your title tag is unique, no duplicate titles on your website

Meta Description:

– Keep your description under 160 characters

– Describe your page with keyword phrases and a call to action. Searched keywords will appear bold in search results.

-Meta descriptions will appear in search results and serve as a preview to what the page is about:

Meta Description Example

Keywords:

– Limit your target keyword to once every 200 words.

– Focus on content quality over keyword targeting.

Internal Linking:

– Link targeted keyword phrases as anchor text to other pages.

– Only have five internal links per 500 words

– Link phrases more compared to single keywords

Alt Images:

– Search engines can only crawl text so let them know what the images are about!

– Add Alt image tags to your images

– When uploading images to your CMS, use relevant titles

Add Social Sharing Icons:

– Although adding these social share counters alone will not directly help your SEO, having social share counts on your blog posts reinforce topic authority to visitors. The more authority you have on a subject, the more likely others will share and link to your article.

After Publishing

External Linking Best Practices:

– Tweet and post your article to relevant social channels and LinkedIn groups if applicable. The more people that see your post, the more opportunities for someone to link to your post.

– When you get an external link from other websites, be sure you have follow links. A follow link passes link value from one domain to your domain. The more links you receive, search engines will deem your content as higher quality.

<a href=”http://www.website.com/” rel=”follow”>Link Text</a>

– Nofollow links do not pass any link value and do not help SEO. Nofollow links are often in comment sections of blogs, forums, or on social media sites.

<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>

Guest Posting:

– Another great strategy to get more follow links is to guest post on reputable publishers or on the blogs of other relevant companies in your industry. If you’re able to get a post published on a top site, you’ll not only get a great link, but your message will be amplified to a greater audience.

You’re Ready To Publish

You’re all set! Publish and promote that blog post! Use a keyword tracking tool like SEMRush or Moz to see how your article is ranking. Use social tracking tools like Sharecount or Buzzsumo to track how your posts are being shared. Best of luck!