How Scripted Helped a Restaurant Reservation Company Boost Organic Traffic by 222%
When a leading restaurant reservation service wanted to boost its market presence, it called on Scripted — the leading content creation platform on the internet. Our talented team developed a bulletproof content strategy for the company and incorporated it into its marketing workflows. The result? More customer engagement, better user experiences, and an organic traffic boost of 222%.
Challenge
Before partnering with Scripted, the restaurant reservation company had already achieved brand visibility. However, its content creation strategy lacked focus and couldn't keep up with ever-changing market demands. It needed to ramp up content production and align its content marketing with existing marketing activities.
The company told us it needed SEO-optimized content for local audiences as it diversified into new markets. All this content had to adhere to the company's brand voice and mission values. We were definitely up for the challenge.
Strategy
Scripted got straight to work. We brainstormed strategies for boosting content production, aligning content with the company's marketing workflows, and creating localized content. The nature of this project involved a deep understanding of SEO best practices. It also required knowledge of the most lucrative keywords for different food types served at restaurants in the company's reservation system.
So we assembled a group of content strategists who crafted a content strategy based on the company's bespoke requirements. The core of this strategy was to create different "tastemaker" lists of the best restaurants in specific locations.
These lists would provide readers with local insights and incorporate SEO best practices to boost visibility on search engines. Our strategists identified different themes for each service area and researched the best keywords for each content piece. Then our subject matter experts created the lists from scratch.
This entire process was data-driven. We continuously adjusted the company's strategy based on the latest information from analytics tools to ensure our tastemaker lists would rank highly on search engines.
Results
Scripted's collaboration with the leading restaurant reservation service certainly paid off. The company experienced an incredible amount of traffic after it published its tastemaker lists and received 198.6K website visits in 2019 — up from just 61.8K in 2018. That's an increase of 222%.
Screenshot showcasing the year-over-year growth in website visits from 2018 to 2019, sourced from reliable analytics data.
The company continued to drive organic visits from search engines as a result of our tastemaker lists. It generated a 36% increase in organic traffic in 2020, translating into 270.8K website visits. In 2021, the company experienced a massive 73% organic traffic boost and received 467.6K visits.
Screenshot illustrating the organic traffic increase from 2019 to 2020, backed by verifiable analytics data.
Screenshot highlighting the substantial organic traffic boost from 2020 to 2021, supported by reliable analytics data.
Our tastemaker lists also enhanced engagement and the overall customer experience. By creating personalized guides for different locations, consumers felt valued and understood. They also spent more time on the company's website and continued to visit it.
How Scripted Helped With Organic Traffic Growth
Scripted's partnership with this leading restaurant reservation service proves the effectiveness of a data-driven, customized, and well-thought-out content strategy. By creating SEO-friendly and localized content that engages customers, we helped the company transform its organic traffic growth and scale content creation at a rapid pace.
The takeaway here is clear: Invest in content marketing properly to achieve results. Working with Scripted's content strategists can help your brand achieve similar outcomes and take your content marketing to the next level.