Skip to main content
Footer-logo Scripted-horizontal-dark
Solutions Down-arrow-black
Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
Find Writers
Browse vetted writers by expertise, industry, and content format
Content Glossary
Look up key content marketing terms and concepts in plain language
Pricing
Sign In GET STARTED
Menu button
x Close Menu Solutions Down-arrow-black
Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
Find Writers
Browse vetted writers by expertise, industry, and content format
Content Glossary
Look up key content marketing terms and concepts in plain language
Plans Sign In Get Started
  1. Blog Home
  2. Jacob Guerra
  3. How To Make An Online Portfolio In 3 Hours

How to Make an Online Portfolio in 3 Hours

How to Make an Online Portfolio in 3 Hours
Published by Jacob Guerra on Tuesday, August 11, 2015 in Contently, Freelance, Portfolio, Pressfolios, Scripted, Squarespace, Tumblr, Wordpress, Writing.
Every freelance writer needs a portfolio, but many are put off by how much work it takes to build one. Read our tips for making an online portfolio in 3 hours.



An online portfolio is vital to your success as a freelance designer or writer. It allows potential clients to find your work and browse through it so that they can get to know your strengths and experience. A portfolio increases your web presence, and it's also an eye-catching addition to any resume or cover letter. Many freelancers are intimidated by the endless variety of hosting options, themes and other choices, but there's no need to stall on this vital step. Here's how to make an online portfolio -- painlessly.

Find a Place to Host Your Portfolio


There are plenty of free websites for portfolios and several good subscription-based ones that provide this service. Some examples include:

  • Tumblr

  • WordPress

  • Contently

  • Pressfolios

  • SquareSpace


There are a plethora of other services out there too -- with more cropping up all the time. Keep in mind that many of these sites charge subscription fees, and several specifically cater to writers or designers. Tumblr, for instance, is a very visual medium that showcases artists and designers best. WordPress, on the other hand, caters more to writers.

Add Content to Your Website


Gone are the days when you needed HTML to code a website. Now, most platforms have intuitive editing options that allow you to log in to the platform, copy and paste your content, and drag items around so that they land where you want them. If you find the interface confusing, most websites have a primer available, and some even have a new user mode that's easier to use than the normal one.

Choose a Theme


A theme is the "skin" that shapes how your content appears. While some portfolio sites may force you into a default theme, many will allow you to select or create one. If you're a professional writer, find a theme that's designed to present your text clearly and not distract from it. However, if you're an artist or a designer, your theme is vital to the impression you give, so you'll want to spend more time selecting and customizing it -- and you may even want to build it from scratch. You can typically find themes on your hosting platform's website, but other external websites also offer themes for free or for a small fee.

Write Your Bio


This is one of the trickiest parts of putting together an online portfolio, as you're essentially branding yourself. A bio gives your audience an impression of you as a creative person, and it tells the story of how you got to where you are today as a professional. Take your time, and don't hesitate to look at other people's portfolios to see how they did it. Be sure to put a contact link somewhere in your bio as well.

Link to Your Portfolio


When you've finished, make sure you link to your completed portfolio on LinkedIn and other professional websites. This doesn't just help employers find you from that website -- inbound links increase your search-engine ranking.

Make Sure You Keep It Updated


A profile that's out of date can convince a potential employer that you're no longer working. Every month or so, check in and make sure you've added recent samples of your work. Check in on your bio, too, and ensure that it still reflects who you are, what you do and what's important to you.

Do you have portfolio tips for writers? Let us know in the comments below!

See More Tips for Building Your Freelance Career Below:


How to Research Your Article Like A Pro
Perfect Your Writing With Online Courses, From MFA's to Specialized Skills
Connect and Grow With Blogging Communities
Customer and Writer Services
Become A Writer Freelance Writing Jobs

Customer Sign In Writer Sign In
Legal
Privacy Terms of Use Writer Services Agreement GDPR Trust
Follow Us




Scripted-horizontal-light
©2011-2026
Hubspot chat