Wondering how to write product descriptions? Like screenwriting, print journalism, or writing for the web, writing product descriptions that sell is a writing skill that not many have. Great product descriptions need to say a lot in a few words - giving the customers the vital information they know and ...
Writing
Do you want to communicate to prospective customers that you are the authority on your product? Of course, you do! Who doesn’t? This applies to all business owners; whether you are selling shoestrings… or software… or even something as intangible as an educational course. Yet, when you hire a freelance ...
You’ve done the research and development. You’ve named your product, developed your brand, designed your packaging, and you’re just about ready to launch. What's the last thing you need? A great product description. If you have a great product, it can’t simply sell itself. You need the right words to ...
In 2019, "Content marketing strategy" was the most searched keyword phrase related to content marketing. You have probably heard of content marketing strategy. But you may not be using it. Many large enterprises have an excellent content marketing strategy in place and are using it effectively. But for small businesses, ...
Would you like to learn how to write a powerhouse, SEO-friendly meta description that's sure to rank high with Google? Or discover ways to integrate crucial keywords seamlessly and conversationally into your webpage posts and blogs? If you're excited about learning how to become an expert content writer, the good ...
Higher education is in the midst of a transition. Traditional in-person, on-campus communities of students are giving way to online classrooms, and enrollment is dropping. In fact, Fall 2020 enrollments went down by 3.3. percent year-over-year . Many colleges and universities are realizing that print-based marketing methods have become less ...
Trying to create the ideal landing page? To get the highest conversion rates, you must consider who your audience is, what their pain points are, and how they best consume information. Beyond that, there are a handful of best practices that you should consider implementing. #1 Perfect Your Headlines We're ...