The first step to cinching the dream job you’ve been after is to nail the perfect resume. A good resume confirms why you are well suited for the job and creates the first impression even before you meet your interviewer. A software application called the ATS or applicant tracking system ...
Do you want to communicate to prospective customers that you are the authority on your product? Of course, you do! Who doesn’t? This applies to all business owners; whether you are selling shoestrings… or software… or even something as intangible as an educational course. Yet, when you hire a freelance ...
Every writer needs a good editor. The content you produce is not perfect the first time around, and it is essential to consider your audience when performing edits. This article will provide some tips for how to effectively perform edits on your text to make it more readable and understandable ...
You’ve done the research and development. You’ve named your product, developed your brand, designed your packaging, and you’re just about ready to launch. What's the last thing you need? A great product description. If you have a great product, it can’t simply sell itself. You need the right words to ...
Many people make the mistake of thinking that they can film a video and upload it to YouTube or Vimeo, but this is not always the case. For your videos to be compelling, you need a well-written script. Not only do scripts save time during filming and editing, but they ...
In 2019, "Content marketing strategy" was the most searched keyword phrase related to content marketing. You have probably heard of content marketing strategy. But you may not be using it. Many large enterprises have an excellent content marketing strategy in place and are using it effectively. But for small businesses, ...
Would you like to learn how to write a powerhouse, SEO-friendly meta description that's sure to rank high with Google? Or discover ways to integrate crucial keywords seamlessly and conversationally into your webpage posts and blogs? If you're excited about learning how to become an expert content writer, the good ...
Higher education is in the midst of a transition. Traditional in-person, on-campus communities of students are giving way to online classrooms, and enrollment is dropping. In fact, Fall 2020 enrollments went down by 3.3. percent year-over-year . Many colleges and universities are realizing that print-based marketing methods have become less ...
Trying to create the ideal landing page? To get the highest conversion rates, you must consider who your audience is, what their pain points are, and how they best consume information. Beyond that, there are a handful of best practices that you should consider implementing. #1 Perfect Your Headlines We're ...
Whether you're looking to take on a project as a copyeditor or seeking to hire one, there are countless different types of editing with distinctions that must be understood before you commit to using any one term. Here's how copyediting differs from other forms of editing and proofreading. What Is ...