To create a content marketing strategy that wows your readers and builds a loyal fanbase for your brand, you need to strengthen and adapt. That means staying on top of the latest trends. Don't have time to read the news? Don't worry; we do it for you.
Scripted's goal is to create a weekly roundup of the top content marketing trends so our readers stay informed and ready for the latest changes in the world of content marketing. Here are the highlights for this week.
Hub and Spoke Content Marketing: What Is It & How Does It Work?
Have you ever found an interesting topic on Wikipedia or Reddit, then found yourself still reading about that same topic (or related topics) hours later? You start with one short post that piques your interest, then suddenly you're immersed in the world of Faberge eggs or conspiracy theories. You can't even remember how you got here.
These intriguing information overload sessions are called internet rabbit holes, and they're a pretty common way to become an expert on a topic. In fact, they're so common that marketers are using an approach called "hub and spoke" to create content specifically for this purpose: to create rabbit holes and keep readers on your site for hours and hours.
If you want more details on this new trend, Search Engine Journal's got you covered. Hub and spoke is an intriguing content marketing concept, and we imagine it will be the next big thing for blogs and other websites.
September will be here before you know it. Do you have your content ready? It's always best to plan ahead so you can schedule your posts and focus on your marketing strategies.
If you're fresh out of new ideas, here's a piece from Practical eCommerce that can help. They round up some content marketing ideas for September that may help you brainstorm next month's pivotal content.
How to Create a Winning Content-Marketing Strategy in 2021
Content marketing trends are fun, but what if you don't even know where to start? In this latest piece from Entrepreneur, you'll find a step-by-step guide to creating a winning content marketing strategy that entices readers to become your newest customers.
10 Content Marketing Strategies to Uplift Small Business
The last year took its toll on the economy, small businesses in particular. Content marketing is one way to get things back on track. This piece covers 10 simple strategies that a small business owner can use to find new leads and boost sales. Ideas range from creating visual content to connecting with readers to creating consistently good content and more.
Attorneys are excellent communicators, but they sometimes fall behind when it comes to content marketing. Why? Maybe their grammar skills aren't that great. Maybe they don't have the time to commit to a full marketing strategy. Or maybe they just don't think they need content marketing.
This piece focuses on that last idea: Why do law firms need content marketing? The insights in this article are great, and because it's specifically focused on law firms, most attorneys will find it helpful.