Facebook + Scripted
Scripted has expert writers that can help you create content for your Facebook page or Facebook Ads. Here’s how we work together.
Integrating Scripted with Facebook
There's no denying that Facebook remains an essential tool for online brands.
Whether you are developing your first content marketing strategy or reworking a previous plan, Facebook can help you achieve your goals.
As of 2020, there are approximately 2.38 billion monthly active Facebook users. That means there's a lot of opportunities out there to reach a greater audience through the content you publish. However, it's important to remember that not all content is created equal.
Here's how Facebook can assist your content marketing efforts, and more importantly, why you need to make quality content one of your top priorities.
What the Research Says About Facebook
In 2019, a study was published that looked at 777,367,063 posts. It was found that 93.7 percent of businesses use and are currently active on Facebook — which is more than any other social media platform. Twitter came in second at 84.4 percent and Instagram followed at 80.9 percent.
Here are some of the main takeaways from this study:
- Funny, practical, and inspirational content generates the most engagement (any brand is capable of producing this type of content — you just need to understand what people connect with and deliver that on a consistent basis)
- Videos perform better than all other types of Facebook posts (these posts typically begin with well-written video scripts, which are offered by Scripted writers)
- The most common reactions were HAHA and LOVE, accounting for 81 percent of the total Facebook reactions (this is why brands and marketers need to understand what their audience will find entertaining and/or inspiring)
The Quality of Your Content Matters More Than How Often You Post
A common question related to social media is, how often should I post?
While there is no one-size-fits-all solution in terms of frequency, one thing is certain — what you post matters more than how often you post. It is better to spend less time (and often a bit more of your marketing budget) on creating higher quality content for Facebook, as well as your other social media channels.
Although there are a number of ways you can increase engagement, one strategy is to create shareable content. Whether that is in the form of interesting news, an inspirational story, or a witty post, the content itself needs to be well-written and to take it one step further, optimized in terms of SEO.
Over the long-run, it's much more beneficial for your brand to post one high engagement post a day compared to five posts that receive barely any engagement. That is why you need to focus more on creating impactful content that provides value, instead of simply posting to attract attention. After all, posting multiple times a week without providing any value could actually be harmful to your brand's reputation.
The quality of your content will also influence whether or not your brand will be noticed, based on Facebook's algorithm. In 2018, changes were made on the platform that favored quality, rather than quantity. However, as long as your content is of consistent quality and keeps your audience engaged, posting often could be highly beneficial. A content calendar will go a long way here.
What About Facebook Ads?
Although it's important to remain active on the platform itself, you also need to create unique content off the platform, connecting your audience to your website. Whether you would like to advertise your latest blog post, press release, or web page content, the quality of that content is everything.
Once you begin developing and publishing content that's worth advertising, Facebook offers a wide range of options for you to create and run campaigns. To begin, you'll want to select your specific marketing goal(s). This will allow you to start building your personal marketing strategy. These goals include:
- Building brand awareness
- Promoting your app
- Growing your online sales
- Increasing local sales
- Generating leads
- Retargeting existing customers
From selecting your audience to setting your budget, Facebook for Business is highly customizable. This comprehensive guide will walk you through the entire process.
How to Create Quality, Shareable Content
While there is no single formula when it comes to the "best" content, as each industry and niche is unique, one thing is certain — the content you publish should be well-written and engaging.
Considering around 2 million blog posts are published daily, you need to take your content marketing strategy to new heights if you plan on increasing your traffic to grow as a successful brand. In addition to researching what's trending and writing some long-form posts, you'll need to create outstanding content.
Although there's a mass amount of content out there, a lot of it is less than great. This leaves you with an opportunity to rise above the crowd. It's never a bad idea to start following 2-3 of your greatest competitors to better understand their approach. While you want to remain unique and original, researching those you compete with can provide you with beneficial insight into what's working with your target audience and what's not.
If you plan on delegating your content writing tasks, you need to know where to look. Hiring the wrong writers can be a costly mistake. Not only will you waste your marketing dollars by paying for content that doesn't convert, but publishing weak content can result in long-term consequences. Poor quality content can have a significant impact on your reputation, and once your reputation is tarnished, it can be hard to rebuild it.
When it comes to Facebook, blog posts are often a central part of a brand's strategy. Blogging in general is a great way to offer your audience value in the form of free content. Whether that content is intended to be entertaining or educational, this approach will help you build credibility. In turn, you'll be able to improve your SEO ranking and bring traffic to your site.
This will be a two-step process. First, you'll need to create valuable blog posts. Then, when you upload your posts to share with your audience, you'll need interesting, attention-grabbing descriptions. The goal here is to get people to click on your posts. Scripted writers can provide you with content for each step involved.
If you want to create high-quality, shareable content, you'll need to invest in professional, experienced writers. At Scripted, we have made this process seamless. Easily hire expert freelance writers and obtain content that converts with minimal effort. In addition to a simplified hiring process, you'll gain access to powerful management tools, allowing you to organize and analyze your entire content operation without ever leaving the platform.
Looking for Original Content That Converts?
This cannot be stressed enough — content marketing is a must in today's digital world. Research shows that while content marketing costs 62 percent less than traditional outbound marketing, it can generate up to three times as many leads.
When it comes to digital marketing, nothing is more important than creating original content. When you write high-value, original posts, and publications, you will gain greater credibility, resulting in more business; you can earn more backlinks on authoritative sites; boost traffic; get more shares on social media; and more.
Scripted is the place to find copywriters and freelancers you can count on — the type of writers that will power your content marketing. Our writers can produce engaging social content to promote your content on Facebook, as well as everything from blog posts to white papers, which you can then advertise using Facebook Ads.
Once you are a member, start browsing our selection of writers. You can then send invitations to those who seem like they'd be a good fit. If you prefer, you can post your job and wait for numerous writers to send proposals. Once you find a writer you'd like to work with, you hire and communicate with them directly on the platform. From start to finish, Scripted's all-in-one platform is designed to make this entire process seamless. Content writers submit their work on the platform, allowing you to send your direct feedback. It's that simple.
Ready to Get Started?
At the end of the day, Scripted acts as a complementary tool to Facebook. While Facebook can certainly increase brand awareness, as well as your sales and traffic, in order to be successful, you need great content. Scripted will help you bridge the gap, offering you the writers you need to kickstart and fuel your content strategy.
If you're ready to get started, sign up for our free 30-day trial!