How Scripted Boosted TempDev's Organic Traffic by Almost 600%!
TempDev is an EPM and EHR consulting firm that provides NextGen financial, clinical, and technical solutions for organizations in the healthcare space. Before working with Scripted, TempDev struggled to generate organic traffic from search engines. The company also lacked domain authority and brand visibility. So it came to Scripted for a helping hand.
With our expertise and experience, we developed a bespoke content strategy for TempDev based on its service offerings. This strategy incorporated every stage of the buyer's journey and included glossary and landing pages about the company's products and services.
The results of our partnership with TempDev speak for themselves. The company's organic traffic rose from 3.4K in 2022 to 23.5K in 2023 — a growth rate of +589%.
Challenge
TempDev struggled to generate organic traffic because of a lack of domain authority — how successful a website is on search engine results pages. Unable to generate traffic to its pages from search engines, the company couldn't communicate with its target audience or increase online visibility. TempDev's overall content strategy was also lacking. For example, its CEO wrote all of the company's blog posts.
Strategy
Scripted started from scratch and developed a holistic content strategy for TempDev based on cold, hard data. Here are some of the ways we helped:
Keyword research and review
We reviewed the keywords TempDev ranked for and carried out a competitive analysis. That helped us discover the most lucrative keywords for its content strategy.
Finding the right content
TempDev has a niche audience that requires high-quality content about various healthcare management topics. We researched the content types that resonate with this demographic, such as social media posts and landing pages. Although TempDev already had these content types on its online properties, we encouraged them to create additional articles that moved prospects through its sales and marketing funnels.
Engaging content
Our subject matter experts created engaging content that was not only educational but entertaining and shareable. That helped TempDev increase its brand reach and target more prospective customers.
Glossary
EPM, EHR, and NextGen are complicated concepts that require explanation. After analyzing its website, we felt TempDev's audience needed more context about its service offerings. So we created a glossary that included definitions for product features such as "bidirectional interface" and "information governance." This glossary is a reference point for potential clients interested in TempDev's solutions.
Results
Our new content strategy led to incredible organic traffic growth for TempDev. The company's traffic skyrocketed from 3.4K in 2022 to 23.5K in 2023. That's an increase of +589%. Implementing a glossary page was particularly successful for TempDev. By July 2023, glossary entries had generated 13.1K visits.
Screenshot displaying TempDev's year-over-year growth from 2022 to 2023, sourced from Semrush.
In the last three months, Scripted has helped TempDev generate 96% traffic growth, which proves the success of our ongoing content strategy.
Screenshot displaying three months of traffic growth for Tempdev.com, sourced from Semrush.
How Scripted Transformed TempDev's Content Strategy
Our content strategy helped TempDev increase its traffic and engage with prospects. We created content that resonated with the company's target audience and aligned with its values of teamwork, accountability, and putting clients first. While this isn't the most complicated content strategy we've worked on, our team was able to reverse TempDev's marketing fortunes. And it's all thanks to our talented subject matter experts, editors, account managers, and content strategists.
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