Writing content is always easier when you are comfortable with the subject you are writing about. Writing for a niche business, on the other hand, can be a challenge, and may require taking a little more time researching and planning.
As an agency, you may have been in this position before with a new client, or it may be a problem you know is going to crop up at some point in the future as your grow your business. It makes sense -- with so many saturated markets out there, it stands to reason more and more niche businesses are going to start appearing. Whether you need to write content for a niche product or service, there are a number of tactics you can use to really nail that niche and ensure your target market understands it, too.
The 5 Steps of Content Creation for a Niche Business:
1. Know Your Keywords and Jargon
One of the first challenges of writing about a niche business is learning the lingo. This is important for both search engine optimization and for appealing to your audience. Using the right vocabulary is also essential for your visitors to see you as an authority in your field. If there is little in the way of competition, this can really help set you apart and win over businesses and followers. There are a number of niche keyword research tools you can use, many of which will also show you which keywords are being used by search engine users.
Remember that metrics are your friend when it comes to writing for niche markets. They will help you assess how successful your keyword choices are and how well your content is being received.
2. Take Your Pick of the Posts
You're writing about a narrow industry, which is great when it comes to writing new blog posts and other regular original content. It means that you won't be competing with articles that have the same title or similar content. You can practically take your pick when it comes to choosing topics without worrying about repeating what is already out there. However, it's always worth doing a quick Google search first. Just remember to give your audience great quality content that will really leave them wanting more and which teaches them something interesting.
If you need a little help and inspiration when it comes to new topics, there are a number of tools you can use:
- eHow: Once you have collected some keywords using a niche keyword research tool, you can search across article and content sites such as eHow to see if there is any content that has already been written about your niche. This can help you identify hot topics, along with seeing what's already saturated.
- Amazon: If you are writing about a niche product, Amazon reviews can really give you some real-world insights into how your audience views the product, helping you to improve their experience in the future.
3. Address the Big Problem
Whether you are writing content for your own niche business or writing content for a client, it is imperative that you understand the niche inside out. One of the biggest downfalls of niche marketing is failing to get the message across. You need to address the problem that the audience is experiencing and state clearly how the niche product or service solves that problem. Fortunately, there are many ways you can do this. From video content that illustrates a step-by-step process or set of instructions, to landing pages, PPC adverts and social media content, you can create a real buzz around your niche and persuade people they need to know more.
Put more simply, the niche content writing formula is niche + problem + solution + promise = success.
4. Maintain Focus on Content, Platform, and Audience
Each article or page you write within your niche business should maintain a clear focus and be targeted at what is probably a relatively small audience, for now at least. Focus on writing for two sets of readers: those who already know about the product or service and have been searching high and low for it, and those who know nothing about it, but who would benefit from using it. In addition to using website and landing page content, consider using video marketing on YouTube to promote your niche.
5. Educate Yourself on your Niche
There is a very high chance that you know nothing, or at least very little, about the niche business you are writing for. You're actually in a better position than you might think. The point of writing niche content is that it can help you become a trusted authority, and that can be a challenge to establish in more mainstream industries. Not sure where to turn to educate yourself? The good news is that there are literally thousands of resources at your fingertips that will help you to become a niche expert in no time.
- Google: Searching for information about your niche is not only good for gaining knowledge about the niche itself, but you can also check out the competition.
- Wikipedia: If it exists, it's usually on Wikipedia!
- eHow: You've searched for topics. Now read.
- YouTube: Video can really help you understand a complex subject, as well as teach you how to explain it so that your audience understands, too.
Possibly the most important aspect of writing niche content is gaining a thorough understanding of the subject so that you can write fresh, meaningful content, and lots of it. Preparing with keywords, topics and research beforehand will ensure you have an audience that will want to learn more about the fantastic new product or service you are offering.
Alternatively, you can always outsource content creation to services like Scripted. With a vast network of writers specializing in a variety of niche subject matters, you can focus on strategy, and leave the writing to individuals who already know everything listed above.
See Also: 7 Reasons Agencies Should Use A Content Writing Service
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