Skip to main content
Footer-logo Scripted-horizontal-dark
Solutions Down-arrow-black
Book-closed
Content Intelligence
Custom analytics to map your content vs. industry and competitive trends and ensure your brand’s message meets the market.
Stars-02
Content Strategy
Daily ideas, recommendations and strategies to optimize performance across every marketing channel.
Life-buoy-01
Content Production
Create content at scale for every marketing channel in your brand’s unique voice.
Play-circle
Marketing Execution
Distribute the right content to the right customer no matter what platforms you use.
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Building-03
Enterprises
On-brand content that performs across all inbound, outbound and PR channels.
Share-07
Agencies
Workflow solutions that support content strategies and cost-effective creation for every client.
Tv-03
Media Publishers
Scalable content production that complements your existing editorial content.
File-06
Content Marketers
Insights, strategies and content to support your SEO, ABM, and social media marketing campaigns.
Volume-max
Brand Marketers
Subject Matter Experts that ensure your brand’s story is told with integrity and performance in mind.
Bar-chart-square-plus
Sales Teams
Everything you need to support 1:1 personalized outbound campaigns and get deals closed, quickly.
Resources Down-arrow-black
Book-open-01
Blog
Scripted has supported Content Marketers with insights for over a decade. Find everything you need here.
Lightbulb-05
Knowledge Base
Further resources on using Scripted and industry best practices as they evolve.
Speaker-02
Case Studies
Learn how Scripted customers have leveraged our platform to drive successful content marketing campaigns.
Briefcase-01
Writing Samples
See Scripted’s Subject Matter Expert writers and editors in action.
Backpack
Free Tools
Tons of AI-powered tools to make your job easier.
Pricing
Sign In GET STARTED
Menu button
x Close Menu Solutions Down-arrow-black
Book-closed
Content Intelligence
Custom analytics to map your content vs. industry and competitive trends and ensure your brand’s message meets the market.
Stars-02
Content Strategy
Daily ideas, recommendations and strategies to optimize performance across every marketing channel.
Life-buoy-01
Content Production
Create content at scale for every marketing channel in your brand’s unique voice.
Play-circle
Marketing Execution
Distribute the right content to the right customer no matter what platforms you use.
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Building-03
Enterprises
On-brand content that performs across all inbound, outbound and PR channels.
Share-07
Agencies
Workflow solutions that support content strategies and cost-effective creation for every client.
Tv-03
Media Publishers
Scalable content production that complements your existing editorial content.
File-06
Content Marketers
Insights, strategies and content to support your SEO, ABM, and social media marketing campaigns.
Volume-max
Brand Marketers
Subject Matter Experts that ensure your brand’s story is told with integrity and performance in mind.
Bar-chart-square-plus
Sales Teams
Everything you need to support 1:1 personalized outbound campaigns and get deals closed, quickly.
Resources Down-arrow-black
Book-open-01
Blog
Scripted has supported Content Marketers with insights for over a decade. Find everything you need here.
Lightbulb-05
Knowledge Base
Further resources on using Scripted and industry best practices as they evolve.
Speaker-02
Case Studies
Learn how Scripted customers have leveraged our platform to drive successful content marketing campaigns.
Briefcase-01
Writing Samples
See Scripted’s Subject Matter Expert writers and editors in action.
Backpack
Free Tools
Tons of AI-powered tools to make your job easier.
Plans Sign In Get Started
  1. Blog Home
  2. Content Marketing
  3. Scripted Writers
  4. What Businesses Use Social Media Effectively?

What Businesses Use Social Media Effectively?

What Businesses Use Social Media Effectively?

Online businesses are proving every day that content strategy works and is a must for today's digital businesses. How we utilize social networking, and the focus we place on quality content writing and blogging can have a direct say in what kind of company image we project to our customers and potential readers.

A case in point is the non-profit business sector, which encompasses a broad spectrum of businesses from charities that manage thrift stores and nonprofit donations, to organizations that help underprivileged children and animal welfare organizations that find homes for homeless pets.

The advent of digital marketing has forced many nonprofits to become more creative in how they interface with their donors as well as those they seek to support. Organizations like March of Dimes, which combines blogging by its child ambassador with regular Facebook updates and moving online videos have found success in connecting with their supporters.

The result is a more visual connection for supporters who often are personally involved in raising money for the organization's many projects.

Manufacturing giant Hickory Springs also utilizes social networking to promote its yearly EarthCare Challenge, where it calls on families and schools to find new ways to support sustainable living. Contestants are selected and compete in a month-long challenge. Updates on their progress are posted on the EarthCare Challenge Facebook site and tweeted weekly, which allows the public to "like" their favorite team online and follow its progress on Twitter. The program not only educates and inspires interest in sustainable living, but in an indirect way, it promotes Hickory Springs products and its commitment to the environment.

Jennie Rivlin Roberts has been using social media to promote her online Judaica company Modern Tribe for many years, but it is the innovative way that she utilizes Facebook and other social media that makes her company stand out. Customers can follow and comment on timely and thought-provoking discussions about Jewish holidays and other interests while learning about new products she is offering. They can share insights and preferences in community discussions, providing Rivlin with valuable research about what her customers want to see and purchase. She uses lively, colorful posts with sharp, engaging content writing to keep her readers riveted on her blog posts, and posts periodic giveaways and competitions at holiday time, thereby alerting new readers to her dedicated online store.

Content strategy says a lot about how successful a company may be, but it also says a lot about ourselves, and the image we want our customers to see. Keep this in mind when planning your own social media strategy.


Published by Scripted Writers on Wednesday, August 15, 2012 in Content Marketing.

Sign Up For Your 30 Day Free Trial Today!

You agree to Scripted’s Terms of Use and Privacy Policy.
Already have an account? Login
Member & Writer Services
Membership Plans Become A Writer Help Center Customer Login Writer Login
Resources
Hire Writers Scripted Blog Glossary Competitors Blog Ideas Products
Legal
Privacy Terms of Use Writer Services Agreement GDPR Trust
Follow Us





Scripted-horizontal-light
©2011-2025
Hubspot chat