Skip to main content
Footer-logo Logo-white
Products
Platform
Technology
Ai content writing
AI Content Writing
Efficient AI-powered content generation.
Smart content brief
Smart Content Brief
AI-driven SEO content outlines.
Headline generator
Headline Generator
Attention grabbing headlines, in seconds.
Scripted analytics
Scripted Analytics
Analyze content performance easily.
Scripted for teams
Scripted for Teams
Collaborate with in-house and freelancers writers
Products
Blog posts
Blog Posts
High-quality, SEO-friendly posts.
Webpage
Web Pages
Engaging pages to boost traffic.
Webpage
Content Tune Ups
Revitalize your existing content.
Ebook
Ebooks
Drive engagement with detailed ebooks.
Workflow
Keyword research
Keyword Research
Analyze conversion rates.
Content strategy
Content Strategy
Plan your content journey.
Content creation
Content Creation
Manage and oversee content production.
Publishing
Publishing
Simplified, effective content publishing.
Performance
Performance
Track and refine content for better results.
Talent Network
Find writers
Find Writers
Browse our SME content writers.
Hire writers
Hire Blog Writers
Professional writers for your blog.
Hire ebook writers
Hire Ebook Writers
Access top-notch ebook writers.
Become writer
Become a Writer
Join our talent network.
Ready to get started? Sign up for free
Pricing Chat with sales
Solutions
By Business Type
Enterprise
Enterprise
Scalable business solutions.
Agency
Agencies
High-quality content partners.
Smb
SMBs
Empowering SMB growth.
By Industry
SaaS
Streamline your messaging.
ABM
Drive ABM with great content.
E-Commerce
Amplifying your e-commerce presence.
Media Publishers
Enhancing media publishing outcomes.
Resources
Scripted Blog
Read our latest posts.
Glossary
Understanding content marketing terms.
AI Philosophy
Our AI-driven approach explained.
AI Resources
Everything we know about AI.
Ready to get started? Sign up for free
Pricing Chat with sales
Plans 1 (866) 501-3116 Log in Get Started
Menu button
x Close Menu Products Platform
Technology
Ai content writing
AI Content Writing
Efficient AI-powered content generation.
Smart content brief
Smart Content Brief
AI-driven SEO content outlines.
Headline generator
Headline Generator
Attention grabbing headlines, in seconds.
Scripted analytics
Scripted Analytics
Analyze content performance easily.
Scripted for teams
Scripted for Teams
Collaborate with in-house and freelancers writers
Products
Blog posts
Blog Posts
High-quality, SEO-friendly posts.
Webpage
Web Pages
Engaging pages to boost traffic.
Webpage
Content Tune Ups
Revitalize your existing content.
Ebook
Ebooks
Drive engagement with detailed ebooks.
Workflow
Keyword research
Keyword Research
Analyze conversion rates.
Content strategy
Content Strategy
Plan your content journey.
Content creation
Content Creation
Manage and oversee content production.
Publishing
Publishing
Simplified, effective content publishing.
Performance
Performance
Track and refine content for better results.
Talent Network
Find writers
Find Writers
Browse our SME content writers.
Hire writers
Hire Blog Writers
Professional writers for your blog.
Hire ebook writers
Hire Ebook Writers
Access top-notch ebook writers.
Become writer
Become a Writer
Join our talent network.
Solutions
By Business Type
Enterprise
Enterprise
Scalable business solutions.
Agency
Agencies
High-quality content partners.
Smb
SMBs
Empowering SMB growth.
By Industry
SaaS
Streamline your messaging.
ABM
Drive ABM with great content.
E-Commerce
Amplifying your e-commerce presence.
Media Publishers
Enhancing media publishing outcomes.
Resources
Scripted Blog
Read our latest posts.
Glossary
Understanding content marketing terms.
AI Philosophy
Our AI-driven approach explained.
AI Resources
Everything we know about AI.
Plans
1 (866) 501-3116
Log in Get Started
  1. Blog Home
  2. Content Marketing
  3. Jack O
  4. Why SEO Experts Are Supporting Original Content Writing

Why SEO Experts Are Supporting Original Content Writing

Why SEO Experts Are Supporting Original Content Writing

 

 

SEO experts are now content marketing's biggest advocates. SEO content writing helps you get more traffic and conversions - here's what you need to know.

The SEO and content marketing worlds have been moving closer for years now. This is main because high-quality, relevant content has proven to offer benefits above and beyond old SEO techniques, causing a major shift in the SEO space. It's hard to believe it was only a couple years ago that SEO was one of the most popular marketing terms - and knowing how to optimize your content through keyword stuffing was an invaluable skill. It's safe to say times have changed though. Today, SEO experts believe the key to high-performing search is high-quality content and many outspoken SEO thought leaders have come forward to vault content marketing as the forefront of an SEO strategy -- here's what they have to say:

1. Google Has Become a More Integrated Service


Debra Mastaler, President of Alliance-Link:
"Google is more than just a search engine these days.

Mastaler notes that Google has grown dramatically; not just in size, but in scope as well. It offers a host of wildly popular services like Gmail (425 million users) and Youtube (1 billion users), and a bevy of other services, like Google Helpout -- a page which allows live video chatting with various experts, in addition to Google Print, an app that allows mobile devices to send documents to a home printer. These aren't a random assortment of niche services, it's a network of applications designed to make Google a central part of users' lives.

4ltlkk7krhkhvtjnjq80

Because of this, Mastaler expects Google authorship -- the process in which Google verifies authors of online content and groups search engine results by authors' results -- to become more important in the future.

2. SEO Content Writing Is The Norm & Sophistication Is Needed


Duanne Forester of Microft's Bing:
"[T]he future of SEO is that it becomes an accepted, normal marketing tactic like all others. This means search engines will need to give up fretting over the hundreds of pointless details they love to fret over and start focusing on the bigger picture the rest of the business is focused on: what do customers want?

As Forester points out, almost every business engages in SEO content writing tactics to try to drive up it's search results. This overabundance of SEO means that search engines require more sophisticated programming to deliver the most accurate results -- ensuring the most deserving pages rise to the top. The quality of content, rather than the amount of links or keywords a page has, generate better results.

See more about SEO content writing: Lee Odden on Defining High-Quality Content, The Future of SEO & More [Interview]

3. Customer Search Habits Tell Businesses What Customers Need


Adam Audette, Chief Knowledge Officer of RKG
"I believe the future of SEO is already here: understanding and marketing to specific and defined audiences through search engines.

Audette argues present search engine algorithms are teaching marketers to create content by examining what their audience is searching for, instead of writing articles based on guesses of what users want to read. By tailoring content to their target audience, marketers have a much better chance of engaging customers. Though keyword inclusion is still important for SEO content writing, Audette argues it's no longer the only widely accepted SEO strategy.

4. Social Media Sharing is the Most Effective Lead Generation Technique


Debra Mastaler
"Since people tend to share links (content) that affect them emotionally, it's more important than ever to understand the demographic you're selling to.

Mastaler also argues that search is now inherently social. Google has continued to further integrate social media activity in its rankings, beginning in an algorithm update in 2009, meaning optimizing content for social media is essential. How do you do that? Research shows posts that tug at readers' emotions are more sharable than dry how-to articles. Content that evokes positive emotions, complex emotions -- meaning feeling a mix of positive and negative emotions -- and surprise.

Fs1py0thtg2au6ceicv3

Dull content that follows all the SEO rules won't get you attention; you need to think like a content marketer rather than an SEO marketer to get the results you need from social resources.

See also: These Emotions Might Make Your Written Content Go Viral

5. Good Content Attracts Readers


Chris Bennett, CEO of 97th Floor
"People will come to your site because you have good, compelling content.

Since SEO became commonplace, exotic, mysterious and questionable SEO techniques have shown little worth. This has led to a grounding of content marketing, showing the only worthwhile seo content writing is content worth reading. To keep visitors interested in a brand, they require a steady stream of relevant content. Not just keyword-stuffed blog posts, but rich visuals, infographics, data, emotions and humor.

Don't Call SEO Content Writing Dead


Experts agree that basic SEO is still important, however. Without keywords and other necessary elements, finding relevant content would be like finding the bathroom in the dark. The challenge is to hone your storytelling and article idea skills to the point where readers won't want to leave.

 


Published by Jack O on Thursday, November 6, 2014 in Content Marketing.

Sign Up For Your 30 Day Free Trial Today!

You agree to Scripted’s Terms of Use and Privacy Policy.
Already have an account? Login
Footer-logo
©2011-2023
Our Company
About Us Privacy Terms of Use GDPR Trust
For Members
Enterprise Agencies Publishers Customer FAQs Customer Sign In
For Writers
Writer Services Agreement Writer FAQs Writer Sign In
Additional Resources
The Scripted Blog Industries Technology Competitors AI Content Writing
Social Buttons