Skip to main content
Find Writers Products Industries Plans Become a Writer 1 (866) 501-3116 Sign In Get Started

Products

Blog Posts Press Releases Web Pages Product Descriptions Newsletters
Transcriptions Social Media Posts Video Scripts Custom Projects Content Tune-Ups
Ad Copy Ebooks Editing Q&A Content Whitepapers
Facebook Post Instagram Post

Industries

Art & Design Automotive Building Materials Cannabis Career Construction Counseling Customer Service Dental Education Energy & Environment Engineering
Fashion & Beauty Family Practice Food & Beverage Gaming Health & Wellness Healthcare Higher Education Home & Garden Human Resources Injury Law Interior Design IT & Security
Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Personal Finance Real Estate Relationships
Retail & Ecommerce Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Transportation & Logistics Travel
x Close Menu Find Writers Products
Blog Posts Press Releases Web Pages
Product Descriptions Newsletters Transcriptions
Social Media Posts Video Scripts Custom Projects
Content Tune-Ups Ad Copy Ebooks
Editing Q&A Content Whitepapers
Facebook Posts Instagram Posts
Industries
Art & Design Automotive Building Materials Dental Gaming Fashion & Beauty Family Practice Cannabis Career Construction Counseling Customer Service Injury Law Interior Design IT & Security Retail & Ecommerce Education Energy & Environment Food & Beverage Personal Finance Healthcare Health & Wellness Higher Education Home & Garden Human Resources Transportation & Logistics Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Real Estate Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Travel Relationships Engineering
Plans Become a Writer Login Get Started 1 (866) 501-3116
  1. Blog Home
  2. Content Marketing
  3. Jack O
  4. Why SEO Experts Are Supporting Original Content Writing

Why SEO Experts Are Supporting Original Content Writing

Why SEO Experts Are Supporting Original Content Writing

 

 

SEO experts are now content marketing's biggest advocates. SEO content writing helps you get more traffic and conversions - here's what you need to know.

The SEO and content marketing worlds have been moving closer for years now. This is main because high-quality, relevant content has proven to offer benefits above and beyond old SEO techniques, causing a major shift in the SEO space. It's hard to believe it was only a couple years ago that SEO was one of the most popular marketing terms - and knowing how to optimize your content through keyword stuffing was an invaluable skill. It's safe to say times have changed though. Today, SEO experts believe the key to high-performing search is high-quality content and many outspoken SEO thought leaders have come forward to vault content marketing as the forefront of an SEO strategy -- here's what they have to say:

1. Google Has Become a More Integrated Service


Debra Mastaler, President of Alliance-Link:
"Google is more than just a search engine these days.

Mastaler notes that Google has grown dramatically; not just in size, but in scope as well. It offers a host of wildly popular services like Gmail (425 million users) and Youtube (1 billion users), and a bevy of other services, like Google Helpout -- a page which allows live video chatting with various experts, in addition to Google Print, an app that allows mobile devices to send documents to a home printer. These aren't a random assortment of niche services, it's a network of applications designed to make Google a central part of users' lives.



Because of this, Mastaler expects Google authorship -- the process in which Google verifies authors of online content and groups search engine results by authors' results -- to become more important in the future.

2. SEO Content Writing Is The Norm & Sophistication Is Needed


Duanne Forester of Microft's Bing:
"[T]he future of SEO is that it becomes an accepted, normal marketing tactic like all others. This means search engines will need to give up fretting over the hundreds of pointless details they love to fret over and start focusing on the bigger picture the rest of the business is focused on: what do customers want?

As Forester points out, almost every business engages in SEO content writing tactics to try to drive up it's search results. This overabundance of SEO means that search engines require more sophisticated programming to deliver the most accurate results -- ensuring the most deserving pages rise to the top. The quality of content, rather than the amount of links or keywords a page has, generate better results.

See more about SEO content writing: Lee Odden on Defining High-Quality Content, The Future of SEO & More [Interview]

3. Customer Search Habits Tell Businesses What Customers Need


Adam Audette, Chief Knowledge Officer of RKG
"I believe the future of SEO is already here: understanding and marketing to specific and defined audiences through search engines.

Audette argues present search engine algorithms are teaching marketers to create content by examining what their audience is searching for, instead of writing articles based on guesses of what users want to read. By tailoring content to their target audience, marketers have a much better chance of engaging customers. Though keyword inclusion is still important for SEO content writing, Audette argues it's no longer the only widely accepted SEO strategy.

4. Social Media Sharing is the Most Effective Lead Generation Technique


Debra Mastaler
"Since people tend to share links (content) that affect them emotionally, it's more important than ever to understand the demographic you're selling to.

Mastaler also argues that search is now inherently social. Google has continued to further integrate social media activity in its rankings, beginning in an algorithm update in 2009, meaning optimizing content for social media is essential. How do you do that? Research shows posts that tug at readers' emotions are more sharable than dry how-to articles. Content that evokes positive emotions, complex emotions -- meaning feeling a mix of positive and negative emotions -- and surprise.



Dull content that follows all the SEO rules won't get you attention; you need to think like a content marketer rather than an SEO marketer to get the results you need from social resources.

See also: These Emotions Might Make Your Written Content Go Viral

5. Good Content Attracts Readers


Chris Bennett, CEO of 97th Floor
"People will come to your site because you have good, compelling content.

Since SEO became commonplace, exotic, mysterious and questionable SEO techniques have shown little worth. This has led to a grounding of content marketing, showing the only worthwhile seo content writing is content worth reading. To keep visitors interested in a brand, they require a steady stream of relevant content. Not just keyword-stuffed blog posts, but rich visuals, infographics, data, emotions and humor.

Don't Call SEO Content Writing Dead


Experts agree that basic SEO is still important, however. Without keywords and other necessary elements, finding relevant content would be like finding the bathroom in the dark. The challenge is to hone your storytelling and article idea skills to the point where readers won't want to leave.

 


Published by Jack O on Thursday, November 6, 2014 in Content Marketing.

Sign Up For Your 30 Day Free Trial Today!

You agree to Scripted’s Terms of Use and Privacy Policy.
Already have an account? Login
©2011-2022
Our Company
About Us Privacy Terms of Use GDPR Trust
For Members
Enterprise Agencies Publishers Customer FAQs Newsletter Customer Sign In
For Writers
Writer Services Agreement Writer FAQs Writer Sign In
Additional Resources
The Scripted Blog Industries Podcast Technology Affiliates Competitors
Social Buttons