5 Signs Your Content Team Needs More Writers
We’ve collected five indicators that your writers might be losing steam.
If there’s a sudden change of behavior with your writers, there’s likely a good reason for it. Below are a few signs of burnout signifying your writing team needs some assistance.
1. Deadlines Are Missed
If you’ve got a team of reliable writers who suddenly start missing deadlines, it’s time to investigate. For some, the daunting nature of meeting increasingly difficult and voluminous deadlines increases their stress levels, which makes some work with less focus and efficiency.
2. Significant Decrease in Quality
If your writers are turning in content full of typos, factual inaccuracies or the entire piece just reads awkwardly, it may be due to an overload of assignments. A decrease in quality is a red flag suggesting that either your writers are overtired or overworked.
3. Increased Irritability
Stressed writers are more likely to snap when asked about their work or requested to make minor edit requests. Increased irritability, especially when discussing writing, may suggest that writers are getting burned out.
4. You Can’t Assign Crucial Pieces in a Timely Manner
If your writers refuse to volunteer to write ambitious content writing projects, it’s likely they’re already overwhelmed with their day-to-day responsibilities. Your content marketing campaign will suffer if all of your writers are so busy that you have to put off writing crucial pieces for days or weeks until someone is free.
5. Your Writers Seem Blocked
If your writers are asking a lot of questions about their assignments that have obvious answers — like having trouble finding sources or needing extra help with basic editing — they’re likely overloaded.
If your writers are missing deadlines, irritable, procrastinating or turning in low quality work, consider hiring additional help, or, using a content service. Otherwise, you might suffer a dip in quality and lost readership.
What other signs do you think indicate writer burnout? Share your thoughts with us below.