The music industry is dynamic, and it changes frequently. Because of the ever-fluctuating nature of the industry, anyone in it needs to know how to quickly adjust with the times. That's true not only with your business itself but also with your music industry website. According to Billboard, in 2020, global music sales rose for the sixth year in a row, to $21.6 billion.
If you want to be competitive and keep your customers coming back, your site has to give them what they're looking for. One of the best ways to do that is through a good digital marketing strategy and high-quality content writing. Here's how you can get started.
Benefits of Investing in Content Marketing for Your Music Industry Website
Before getting into the specifics of content strategy for your industry site, or talking about how you can increase organic traffic, you should know the value of building a good strategy for your music industry website, and why it matters.
The music industry used to be more controlled, and bigger marketers and promoters were in charge. As the internet has become more of a platform for people to express themselves, though, music has become something nearly anyone can create and market.
For example, statistics now show that a music video on YouTube can go viral in just hours, and in only a couple of days, it can hit 100 million views. Still, your marketing has to be done the right way. Here are some benefits of content marketing for your music industry site.
Showcasing Your Authority
You want to be seen as an authority in your niche, and content marketing can help your music industry website stand out. That will mean more traffic to your site, which could improve your bottom line. The more you offer quality content and good information, the more likely it will be that customers will see you as a go-to person in the music industry.
Helping Your Audience Remember You
You want your audience to remember you, and to do that you need to stay fresh in their minds. Customers that trust you and your information will check your music industry website when they want to gain knowledge or look for resources.
Making SEO Efforts Stronger
Not only do you want your content to be useful to people looking for information on the music industry, but you also want to make sure that the stream of content is a steady one. That will boost your SEO efforts, and help you improve your ranking with search engines. Over time, that means more organic traffic, too.
Growing Your Social Media Presence
If you want your music industry website to continue to grow and get noticed, you need to make sure to keep growing your social media presence. That way, you can add to the value customers are getting from you, and also make it easier for your information to be found by people who will come to you for both information and inspiration. When you want to redirect traffic to your website, a social media presence is a great way to do that.
Boosting Conversion Rates
To boost your conversion rates, you need to invest in good content marketing for your music industry website. Including long-tail keywords with a high search volume based on keyword research, for example, can really help bring in your target audience and boost traffic to your site. The more people you bring in with good content, the more likely you will be to convert visitors to customers.
Successful Music Industry Sites
There are hundreds of music industry sites, mostly because the majority of performers today create their own sites in an effort to get noticed. Still, it's important to recognize the kinds of things some of the most popular music sites are doing right.
Pitchfork was founded in 1996, so it has a strong and established presence on the web. It's become one of the strongest and most popular music resources available today. It's an online magazine, and because it covers several different genres it has something for nearly everyone. The site has built itself up over time, by making sure it kept up with current trends, provided quality content, and started exploring social media as soon as it became a popular option, as well.
For a more business-focused site, Music Business Worldwide is a good choice to study. This site is designed more like a news magazine. It's less focused on the specific artists, and more focused on the industry itself. For those who want to get into production, or who are looking to keep up with the latest changes, this is a site to watch. It has a reputation for quality content, and for being "in the know" in ways that can help aspiring producers and artists advance their careers.
Tips for Creating a Winning Strategy for Your Music Industry Website
By looking at other music industry websites, it's easy to see the kinds of things they're doing for success. Having considered that, it's important to see how you can use the knowledge of what others are doing to help your own site see more success. For example, you may want to consider putting at least part of your focus on the comeback that vinyl is making. On a year-over-year basis, vinyl LP growth is at a staggering 108.2%! Here are some of the most important tips to consider.
Create a Profile for Your Company
Your company needs a profile, and that's true of any industry you're in. When you're in music, though, you really need to be clear on what you're offering. Customers want to know what kind of music they can expect from you, as well as whether you're showcasing a performer, a genre, a production company, or something else in the music niche.
Develop Specific Goals
Your music industry website needs goals. You may want more traffic, which is great. But how much? How do you plan to get them, and where will they come from? What else do you want to focus on, to get people interested? Your SEO strategies can be part of your goals, but you'll need more than vague ideas of how you'd like to improve. Then you can focus on content marketing that can help you move toward those goals for the future.
Focus on Buyer Personas
Who's buying what you're selling? If you're not sure, it's time to do some market research. You want a target market, but you also need some buyer personas you can establish, so you know what direction to take. These are a lot like case studies, and knowing what kinds of buyers you're targeting can help you bring in more organic traffic to your music industry website.
Understand the Needs of Your Customers
Your customers are undoubtedly interested in the music industry in some form, or they wouldn't have come to your site. But now you need to make sure your on-page SEO and information fit with what customers expected when they arrived. If your featured snippet on the search engine doesn't match your home page content or blog posts, customers are going to feel like they've been misled.
Check Out Your Competition
Your competition may be doing things right, and that can be frustrating for you. But instead of letting it upset you, try focusing on how it can benefit you. If you see other people and companies in the music industry doing things right, take a careful look at what they're doing. Consider their keywords and marketing strategies. The more you focus on what they're offering to their customers, the more you can consider how to do what they're doing, only better.
Choose the Right Content
No matter where on the web you have content, make sure it includes a link to your site. Then you can use Google Analytics to see where your customers are coming from. But you need the right content to draw them in. Quality content will keep people coming back to what you have to say, and will also help ensure that readers start to see you as an authority in your niche. Choose wisely.
Select a Content Writer
Choosing the right content writer is another way you can really add value to your music industry website. If you aren't selecting someone with experience in your industry, you might not be getting as much of a benefit as you would hope for. Take your time and choose a writer who knows your industry and niche. That will give you much more value for your marketing dollar, and help your music industry site grow into the strong business you're hoping for. Scripted can help you find the perfect content writer for your music website! Get started with Scripted today!