Content Marketing News: Week of 9/22
A weekly recap of the latest content marketing news and tips. This week, we saw a lot of articles discussing the importance of quality content vs. shorter more frequent content. The trend of committing to a long term content marketing strategy while testing different content formats seems to continue on.
Content Marketing:
Future of Content Marketing:
http://marketingland.com/what-is-the-future-for-content-marketing-59074?
Big Content (year old but excellent article):
http://moz.com/blog/why-big-content-is-worth-the-risk
Lessons from Hollywood:
http://www.forbes.com/sites/ berlinschoolofcreativeleadersh ip/2013/09/23/lessons-from- hollywood-10-tips-for-content- marketers/2/
Content Marketing Takes Commitment:
http://www.theguardian.com/ media-network/media-network- blog/2013/sep/23/content- marketing-commitment-brands- strategy
How to Use LinkedIn for Content Marketing:
http://www.forbes.com/sites/ womensmedia/2013/09/26/how-to- mix-linkedin-with-content- marketing/
SEO
Google's Algorithm Update: Hummingbird:
http://searchengineland.com/google-hummingbird-172816
Content Marketing:
Future of Content Marketing:
http://marketingland.com/what-is-the-future-for-content-marketing-59074?
Big Content (year old but excellent article):
http://moz.com/blog/why-big-content-is-worth-the-risk
Lessons from Hollywood:
http://www.forbes.com/sites/
Content Marketing Takes Commitment:
http://www.theguardian.com/
How to Use LinkedIn for Content Marketing:
http://www.forbes.com/sites/
SEO
Google's Algorithm Update: Hummingbird:
http://searchengineland.com/google-hummingbird-172816
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