Content Marketing News: Week of 9/22

A weekly recap of the latest content marketing news and tips.  This week, we saw a lot of articles discussing the importance of quality content vs. shorter more frequent content.  The trend of committing to a long term content marketing strategy while testing different content formats seems to continue on.

Content Marketing:

Future of Content Marketing: 

http://marketingland.com/what-is-the-future-for-content-marketing-59074?

Big Content (year old but excellent article): 

http://moz.com/blog/why-big-content-is-worth-the-risk

Lessons from Hollywood: 

http://www.forbes.com/sites/berlinschoolofcreativeleadership/2013/09/23/lessons-from-hollywood-10-tips-for-content-marketers/2/

Content Marketing Takes Commitment: 

http://www.theguardian.com/media-network/media-network-blog/2013/sep/23/content-marketing-commitment-brands-strategy

How to Use LinkedIn for Content Marketing: 

http://www.forbes.com/sites/womensmedia/2013/09/26/how-to-mix-linkedin-with-content-marketing/

SEO

Google’s Algorithm Update: Hummingbird: