Content Marketing: Why Are My Social Shares Dropping?

social media shares dropping

Generating social media buzz is an important part of your content marketing strategy. After all, what good is your content if only a handful of people ever see it? But keeping that buzz going can be difficult. If you’ve noticed your number of social shares dropping, you’re not alone. Here’s why it’s happening and what … Read more

So You Want to Be an Inbound Marketer?

inbound marketing job

There are two types of marketing to consider: inbound marketing and outbound marketing. The two are different – and when it comes to crafting your marketing strategy, it’s important to understand the purpose of each and how they can fit into your larger, overall marketing strategy. Later we will also list some additional resources and … Read more

How Not to Use Your Company Social Channels

social media icons

Social media platforms give businesses opportunities to recruit new customers, stay connected with existing customers and build influential brands. Unfortunately, a lot of companies make serious mistakes when they try to develop social media campaigns. Make sure your company doesn’t fall prey to these common mistakes. They could stunt the business’s growth and tarnish your … Read more

When is Paid Promotion Right For Content?

paid content promotion

Bloggers and content marketers often rely on engaging articles, infographics and other types of content to attract audiences. Ideally, people like the content so much that they share it with their friends, family members, and co-workers. In some cases, though, you have to do more than introduce brilliant content to the Internet. You may have … Read more