The Ultimate Content Marketing Guide: 20 Actionable Tips From The Experts

Digital technology has transformed how people communicate, and it has impacted every aspect of the relationship between consumers and the businesses they patronize. Traditional advertising campaigns that rely on a few attractive images and a list of product benefits simply don’t work anymore. Consumers are…

inbound marketing job

So You Want to Be an Inbound Marketer?

There are two types of marketing to consider: inbound marketing and outbound marketing. The two are different – and when it comes to crafting your marketing strategy, it’s important to understand the purpose of each and how they can fit into your larger, overall marketing…

confused woman

Inbound Marketing and Content Marketing: What’s the Difference?

Content marketing is a marketing strategy in which a company specifically develops content (i.e. blog posts, social media posts, white papers, newsletters, eBooks, etc.) that people will find valuable and want to consume. Joe Pulizzi, founder of the Content Marketing Institute, sums up content marketing:…

quality content writing

What Does Quality Content Mean?

As marketers, we throw around the term “quality content” a lot, but what does that actually mean? Is “quality content” content with a college degree? Is it only the material written by professional writers? Is all quality content 4,000 words long and full of industry…

inbound marketing

What Is Inbound Marketing?

If you’re well-versed in today’s marketing landscape, there’s no doubt that you’ve heard the term inbound marketing. However, if you’re a marketer who tends to rely on more traditional marketing techniques – like display advertising or paid search ads – or you haven’t delved into…

Choosing the Right Images for Your Blog Post

You created a masterpiece of a blog post, but its engagement is low. Without the right images in place, your audience may pass right by. Sometimes photos or illustrations get added as an afterthought, but your visual content should get as much consideration as the…

video production

Tips for Getting the Most of Your Video Marketing Campaigns

So, you made a video. You poured a significant amount of cash into your content and you’re proud of the outcome. It feels good to collect praise from your colleagues on a job well done, but don’t go patting yourself on the back just yet….

new years party decorations

What Happened? The 2017 Content Marketing Year In Review

Terry Pratchett’s book “Interesting Times” draws its name from a Chinese curse that goes, “May you live in interesting times.” Whatever else one could say about 2017, it certainly falls on the interesting side of things. As the year comes to a close and organizations…