Writing For The Web: The Best Blog Post Templates for SEO (Free & Paid)

blog post templates

As content marketers, writing unique and compelling content that brings our readers genuine value is the greatest challenge we face. And that challenge is made more difficult if we have to start from scratch with every blog post. The dreaded blank page and its dastardly friend the blinking cursor. A reliable blog post template can … Read more

The Ultimate Content Marketing Guide: 20 Actionable Tips From The Experts

Digital technology has transformed how people communicate, and it has impacted every aspect of the relationship between consumers and the businesses they patronize. Traditional advertising campaigns that rely on a few attractive images and a list of product benefits simply don’t work anymore. Consumers are paying less attention to the endless barrage of banner and … Read more

So You Want to Be an Inbound Marketer?

inbound marketing job

There are two types of marketing to consider: inbound marketing and outbound marketing. The two are different – and when it comes to crafting your marketing strategy, it’s important to understand the purpose of each and how they can fit into your larger, overall marketing strategy. Later we will also list some additional resources and … Read more

Why Should I Use Inbound Marketing? The Data Behind Inbound Success

why use inbound marketing

So, you have a pretty good idea of what inbound marketing is. And, now that you have a grasp on how it works, you may be ready to tackle it for your company. However, how can you know that the investment into an inbound marketing effort will be worth it? One of the most effective … Read more

Inbound Marketing and Content Marketing: What’s the Difference?

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Content marketing is a marketing strategy in which a company specifically develops content (i.e. blog posts, social media posts, white papers, newsletters, eBooks, etc.) that people will find valuable and want to consume. Joe Pulizzi, founder of the Content Marketing Institute, sums up content marketing: “Content marketing is a strategic marketing approach focused on creating … Read more

What Does Quality Content Mean?

quality content writing

As marketers, we throw around the term “quality content” a lot, but what does that actually mean? Is “quality content” content with a college degree? Is it only the material written by professional writers? Is all quality content 4,000 words long and full of industry jargon? Luckily, the answer might be simpler than you’d imagine. … Read more

What Is Inbound Marketing?

inbound marketing

If you’re well-versed in today’s marketing landscape, there’s no doubt that you’ve heard the term inbound marketing. However, if you’re a marketer who tends to rely on more traditional marketing techniques – like display advertising or paid search ads – or you haven’t delved into the thrilling and complex world of digital marketing yet, you … Read more

Choosing the Right Images for Your Blog Post

You created a masterpiece of a blog post, but its engagement is low. Without the right images in place, your audience may pass right by. Sometimes photos or illustrations get added as an afterthought, but your visual content should get as much consideration as the words you’ve written. Consider Your Brand Voice What kind of … Read more

6 Tips for Getting the Most of Your Video Marketing Campaigns

copy editing images

So, you made a video. You poured a significant amount of cash into your content and you’re proud of the outcome. It feels good to collect praise from your colleagues on a job well done, but don’t go patting yourself on the back just yet. A completed video is just the first leg of the … Read more

What Happened? The 2017 Content Marketing Year In Review

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Terry Pratchett’s book “Interesting Times” draws its name from a Chinese curse that goes, “May you live in interesting times.” Whatever else one could say about 2017, it certainly falls on the interesting side of things. As the year comes to a close and organizations start putting together their strategies for 2018, it’s time to … Read more