The Ultimate Content Marketing Guide: 20 Actionable Tips From The Experts

Digital technology has transformed how people communicate, and it has impacted every aspect of the relationship between consumers and the businesses they patronize. Traditional advertising campaigns that rely on a few attractive images and a list of product benefits simply don’t work anymore. Consumers are…

inbound marketing job

So You Want to Be an Inbound Marketer?

There are two types of marketing to consider: inbound marketing and outbound marketing. The two are different – and when it comes to crafting your marketing strategy, it’s important to understand the purpose of each and how they can fit into your larger, overall marketing…

content marketing strategy notebook

5 Tips for Executing Your Content Marketing Strategy

You’ve created a comprehensive content marketing strategy with all the bells and whistles from defined objectives to knowing the distribution channels you plan to use. But you still need to ensure that you and your team stay on task while executing your content marketing strategy…

Inbound Marketing: Mapping Your Value Journey Canvas

The inbound marketing methodology is certainly helpful, and it’s a resource to turn to again and again to understand the most basic steps to use working to turn a stranger into a customer and a promoter. However, the inbound marketing methodology is a pretty broad…

Inbound Marketing Methodology and Process

While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn’t actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot…

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Inbound Marketing and Content Marketing: What’s the Difference?

Content marketing is a marketing strategy in which a company specifically develops content (i.e. blog posts, social media posts, white papers, newsletters, eBooks, etc.) that people will find valuable and want to consume. Joe Pulizzi, founder of the Content Marketing Institute, sums up content marketing:…