Writing For The Web: The Best Blog Post Templates for SEO (Free & Paid)

blog post templates

As content marketers, writing unique and compelling content that brings our readers genuine value is the greatest challenge we face. And that challenge is made more difficult if we have to start from scratch with every blog post. The dreaded blank page and its dastardly friend the blinking cursor. A reliable blog post template can … Read more

The Ultimate Influencer Marketing Guide: The Do’s, Don’ts, Micro-Influencers, and Top Platforms for Business

instagram_influencer_marketing_donts

When Gary Vaynerchuk talks, people listen – in fact, at least half the planet with access to the internet listens. In more than one recent keynote, Gary Vaynerchuk has called influencer marketing one of the two most important forms of persuasion in all of digital marketing, Facebook ads being the other. “I truly believe that it’s … Read more

The Ultimate Content Marketing Guide: 20 Actionable Tips From The Experts

Digital technology has transformed how people communicate, and it has impacted every aspect of the relationship between consumers and the businesses they patronize. Traditional advertising campaigns that rely on a few attractive images and a list of product benefits simply don’t work anymore. Consumers are paying less attention to the endless barrage of banner and … Read more

Tulip Day: The History and Importance of Nature’s Best Marketer

Tulip Day

Every year spring brings the promise of new life with buds and blooms aplenty, and May 13th holds a special place in the hearts of flower enthusiasts as Tulip Day.So what makes the tulip different from any other flower?

Read moreTulip Day: The History and Importance of Nature’s Best Marketer

So You Want to Be an Inbound Marketer?

inbound marketing job

There are two types of marketing to consider: inbound marketing and outbound marketing. The two are different – and when it comes to crafting your marketing strategy, it’s important to understand the purpose of each and how they can fit into your larger, overall marketing strategy. Later we will also list some additional resources and … Read more

5 Tips for Executing Your Content Marketing Strategy

content marketing strategy notebook

You’ve created a comprehensive content marketing strategy with all the bells and whistles from defined objectives to knowing the distribution channels you plan to use. But you still need to ensure that you and your team stay on task while executing your content marketing strategy with consistency, then you have to put in the work. … Read more

Inbound Marketing: Mapping Your Value Journey Canvas

The inbound marketing methodology is certainly helpful, and it’s a resource to turn to again and again to understand the most basic steps to use working to turn a stranger into a customer and a promoter. However, the inbound marketing methodology is a pretty broad overview of the entire process – and it doesn’t go … Read more

Why Should I Use Inbound Marketing? The Data Behind Inbound Success

why use inbound marketing

So, you have a pretty good idea of what inbound marketing is. And, now that you have a grasp on how it works, you may be ready to tackle it for your company. However, how can you know that the investment into an inbound marketing effort will be worth it? One of the most effective … Read more

Inbound Marketing Methodology and Process

While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn’t actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot and focus their efforts on a new, digitally driven marketing … Read more

Inbound Marketing and Content Marketing: What’s the Difference?

confused woman

Content marketing is a marketing strategy in which a company specifically develops content (i.e. blog posts, social media posts, white papers, newsletters, eBooks, etc.) that people will find valuable and want to consume. Joe Pulizzi, founder of the Content Marketing Institute, sums up content marketing: “Content marketing is a strategic marketing approach focused on creating … Read more