Gated content for lead generation is incredibly effective, transforming traffic into leads and leads into sales. However, any gated information you create must be targeted accurately if you want to maximize its potential. If you already have a well-established audience, get tons of traffic, and understand your ideal customer, it may be time to include gated content in your strategy. Let's recap the main points: -Gated content has no SEO benefits. -Use gated content if you have lots of traffic and prospects who already love your content. -Benefits include quality lead generation, higher conversion rates, building trust and authority, and driving sales. -The best types of gated content are webinars, whitepapers, long-form articles, and ebooks.