The Scripted Blog

Systems, strategy, and storytelling for modern content teams

What's an Audience and Why is it Important in Content Creation?

What's an Audience and Why is it Important in Content Creation?

Why reaching and engaging your audience is a key part of your content strategy. Businesses and industries have their obv...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

January 5, 2023
ChatGPT: How It Differs From Other AI Copywriting Tools & How Google Views It

ChatGPT: How It Differs From Other AI Copywriting Tools & How Google Views It

ChatGPT promises to offer AI-generated content that interacts conversationally with real people. While the OpenAI projec...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Emily Chang

December 19, 2022
Building The Ultimate E-Commerce Landing Page (With Examples)

Building The Ultimate E-Commerce Landing Page (With Examples)

E-commerce plays an increasingly critical role in business success. In recent years, retail e-commerce sales have grown ...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Emily Chang

December 12, 2022
The Complete Guide to SaaS Content Marketing

The Complete Guide to SaaS Content Marketing

It’s no secret how vital content marketing is in 2023, and many companies worldwide are looking to accelerate their cont...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Emily Chang

December 6, 2022
The 6 Most Important Content Strategy Scoping Questions

The 6 Most Important Content Strategy Scoping Questions

Effective content marketing strategies need to follow emerging trends to reach and convert target audiences. As your bus...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Emily Chang

December 5, 2022
How to Hire a Content Marketing Consultant

How to Hire a Content Marketing Consultant

Content marketing gives you a hyper-personalized way to connect with your target audience and help consumers make inform...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Emily Chang

December 2, 2022
Content Marketing Statistics: 2023 Trends & Predictions

Content Marketing Statistics: 2023 Trends & Predictions

As we move into 2023, content marketing is on an exponential rise. A study surveying marketing managers and business own...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Matthew Thompson

November 21, 2022
How To Do Black Friday & Cyber Monday Right As A Marketer

How To Do Black Friday & Cyber Monday Right As A Marketer

Black Friday is the biggest shopping event of the Christmas holiday season. This year, Black Friday will start on Friday...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Emily Chang

November 16, 2022
How Google Does and Doesn't Want You to Use Artificial Intelligence

How Google Does and Doesn't Want You to Use Artificial Intelligence

Google sees artificial intelligence as an important tool that can help solve complex problems quickly. Google’s AI platf...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Emily Chang

November 9, 2022
Gated Content: Does It Work For Lead Generation?

Gated Content: Does It Work For Lead Generation?

Gated content for lead generation is incredibly effective, transforming traffic into leads and leads into sales. However...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Emily Chang

November 8, 2022
Creating Evergreen Content for your Enterprise Business

Creating Evergreen Content for your Enterprise Business

Creating Evergreen Content for Your Enterprise Business To push your site and your business to its full potential, you m...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Emily Chang

November 2, 2022
What is A Brand Audit, Why It's Important, and How to Perform One

What is A Brand Audit, Why It's Important, and How to Perform One

What is A Brand Audit, Why You Need One, and How to Perform One Your brand tells your customers everything they need to ...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Emily Chang

October 11, 2022
The Best Places to Distribute Content for Businesses

The Best Places to Distribute Content for Businesses

Creating top quality content is only one part of a great content marketing strategy. In order to drive traffic and sales...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

September 24, 2022
Marketing Agencies: How to Price Your Services

Marketing Agencies: How to Price Your Services

As a new marketing agency, you will experience a variety of challenges. However, the most common question we hear is, “H...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Kevin O'Connor

September 21, 2022
The Best Writing Platforms for Business

The Best Writing Platforms for Business

Best Writing Platform Landing Page Are you struggling to solve your business's content needs? Scripted can help. With th...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

September 7, 2022