Show Notes Machine learning expert Guy Yalif created Intellimize to help marketers optimize their content for conversion. By testing changes to your site, you can optimize for particular actions, such as a user creating an account or scheduling a demo. Website optimization helps you make the most of traffic brought ...
Show Notes Outsourcing content management to an agency can be a great way to build a strong content marketing strategy. Great content doesn't just happen; you need to be prepared to work with the agency to help them create content that reflects your brand. Content creation is not a one-off ...
According to the Digital Marketing Institute, 92 percent of companies consider Account-Based Marketing (ABM) crucial for B2B marketing, and it is quickly becoming a marketing standard. In addition, ABM is having an important influence on content marketing. As a result, content marketing is becoming more effective, while the overall marketing effort is becoming more successful.
Show Notes Many businesses want to know what impact content marketing has on their customers, which is a question TrenDemon aims to answer. Avishai Sharon built TrenDemon to bring together data from many sources and use it to draw meaningful conclusions about the ROI of content marketing. TrenDemon helps marketers ...
As a small business, you rely on inbound marketing strategies. You expect customers to respond to your online advertisements, stop and enter your store when they see your window display, and explore your website when they come across an interesting piece of content on your blog. Account-based marketing (ABM), on the other hand, is a type of outbound marketing strategy in which you approach customers instead of waiting for them to approach you. Yet this is far from the cold-calling techniques of the past. Using a sophisticated form of sales, you focus on a few specific customers and align your marketing and sales strategies to target their complex needs.
Show Notes To find out what your business customers need, take the time to listen to them and talk about the problems that keep them up at night. When building a hyperlocal marketplace, the best way to start is to put people on the ground who can find out about ...
Although QR codes came on the scene in 1994 (as a special type of barcode designed for use by the Japanese auto industry), over the last few years marketers have jumped at the chance to exploit this seemingly exciting way to entice consumers into engaging with brands.
Despite the influx of technology-based editing tools in recent years, the simple fact still remains: If you want your work to be taken seriously, it is important to hire a fact checker. In this day and age, almost everyone from busy college students to freelance writers to even those in ...
You've worked hard and have a great piece of content written--but it needs a once-over before being released to a wide audience. This is where proofreading comes in. From copyediting to fact checking, there are different types of editing to make sure your content is ready for the public's eye.
If you're hanging out at the water cooler, don't be surprised to hear "account-based marketing" being bandied about. This term has become the hot buzzword among B2B marketers. What Exactly Is Account-Based Marketing? Account-based marketing (ABM) is not a newly discovered way of marketing. It's been around for decades, but ...
Used to be a member, but moved on? Heard of it, but never signed up? The current iteration of Scripted will amaze you! Streamline your content writing efforts and build your own team of high-quality writers. It's all you need for content writing. Try it free today and meet your next favorite writer or writers!