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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
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Optimize content for AI answers and generative search discovery
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Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
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Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
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Blog
Read actionable content marketing insights, trends, and practical guides
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Generate fresh blog topics aligned to your audience and goals
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See real customer outcomes and how teams achieved measurable results
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  1. Blog Home
  2. Nicole Karlis

Nicole Karlis

How to Structure Your Content Team According to Company Size

How to Structure Your Content Team According to Company Size

Just starting to build a content team? Here's our take on how to create the best one for your business....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

March 18, 2015
CMI's Michele Linn On The Importance of Repurposing Content in Content Marketing

CMI's Michele Linn On The Importance of Repurposing Content in Content Marketing

Michele Linn, CMI's Vice President of Content, tells us her content marketing mantra, why more marketers need to focus o...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

March 16, 2015
How to Find an Awesome Content Manager

How to Find an Awesome Content Manager

On the prowl for an all-star content manager? Look no further, we've put together all the information you need....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

March 10, 2015
Is Going Viral a Result of Luck or Good Strategy?

Is Going Viral a Result of Luck or Good Strategy?

You can't predict when a piece of content will go viral -- like #TheDress -- but there are a few ways you can increase i...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

March 3, 2015
5 Ways You Can Get The Most Out of Your Scripted White Paper

5 Ways You Can Get The Most Out of Your Scripted White Paper

Do you know how to maximize the potential of your white paper? Here's how to turn it into multiple pieces of content. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

February 23, 2015
[Webinar Recap] How Content Can Position Your Brand As a Thought Leader

[Webinar Recap] How Content Can Position Your Brand As a Thought Leader

We joined forces with Influence & Co. to talk about how content can help brands build thought leadership -- watch th...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

February 21, 2015
You Must Have Passion To Be a Good Content Marketer

You Must Have Passion To Be a Good Content Marketer

Your content stands out from the noise when you're passionate about your brand and product. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

February 19, 2015
OKCupid's Christian Rudder On Turning Your Blog Into a Viral Success

OKCupid's Christian Rudder On Turning Your Blog Into a Viral Success

Christian Rudder talks with Scripted about the success of OKCupid's blog, why he never hired an editorial team and, of c...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

February 11, 2015
How To Manage Your Editorial Calendar

How To Manage Your Editorial Calendar

Having the skills to effectively manage an editorial calendar can set you up for content marketing success. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

February 10, 2015
6 Things We Love About Content Marketing Right Now

6 Things We Love About Content Marketing Right Now

Since February is the month of love we want to recognize what we're loving about content marketing right now....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

February 5, 2015
How to Fall In Love With Your Blog All Over Again

How to Fall In Love With Your Blog All Over Again

Slowly falling out of love with your blog? Take these steps to reignite the passion....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

February 2, 2015
Content Marketing Advice from CMI's Joe Pulizzi & What Marketers Can Do Better In 2015

Content Marketing Advice from CMI's Joe Pulizzi & What Marketers Can Do Better In 2015

In this interview, the king of content Joe Pulizzi talks about the growth of Content Marketing Institute and what market...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

January 28, 2015

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