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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
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Drive SaaS growth with content built for activation, retention, and scale
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Build a focused content roadmap with clear priorities, channels, and goals
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Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
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Optimize content for AI answers and generative search discovery
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Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
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Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
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Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
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Blog
Read actionable content marketing insights, trends, and practical guides
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Generate fresh blog topics aligned to your audience and goals
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See real customer outcomes and how teams achieved measurable results
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  1. Blog Home
  2. Nicole Karlis

Nicole Karlis

Why These 4 Brands Bring Social Media & Blog Content Together Amazingly

Why These 4 Brands Bring Social Media & Blog Content Together Amazingly

How do you define the relationship between your blog and social media accounts? ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

January 26, 2015
The Content Manager's Ultimate List of Events to Attend In 2015

The Content Manager's Ultimate List of Events to Attend In 2015

Content marketing events are a great way to brush up on industry trends and network with top talent. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

January 22, 2015
[Webinar Recap] How To Create Blog Posts Your Readers Will Share

[Webinar Recap] How To Create Blog Posts Your Readers Will Share

Missed our webinar? Don't sweat it. Watch the recording of our presentation and find out how to make your content more s...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

January 22, 2015
6 Lessons Content Marketers Should Never Forget From 2014

6 Lessons Content Marketers Should Never Forget From 2014

Last year was one of content marketing's strongest -- here are the biggest takeaways. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

January 14, 2015
5 Tools to Help You Master Content Planning

5 Tools to Help You Master Content Planning

Dozens of sites and services claim to help marketers plan their content across multiple platforms -- these five actually...

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Nicole Karlis

January 7, 2015
4 Skills to Look for In Content Marketers In 2015

4 Skills to Look for In Content Marketers In 2015

Content marketing is evolving rapidly -- here's what to look for when hiring the ones who run the show in 2015. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

January 2, 2015
The Ultimate List to Outsourcing Your Content

The Ultimate List to Outsourcing Your Content

Looking to outsource video, graphic design as well as content writing? These freelance marketplaces are the best in thei...

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Nicole Karlis

December 25, 2014
5 Ways to Succeed In 2015 With a Content Writing Service

5 Ways to Succeed In 2015 With a Content Writing Service

Content is a valuable asset - here's how to seamlessly utilize a content writing service. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

December 16, 2014
How To Measure The ROI of Your White Papers (The Right Way)

How To Measure The ROI of Your White Papers (The Right Way)

Marketers depend on white papers for a variety of reasons -- find out if you're measuring your content goals correctly....

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Nicole Karlis

December 8, 2014
Jason Miller of LinkedIn: 2015 Content Predictions & Secrets For Using LinkedIn

Jason Miller of LinkedIn: 2015 Content Predictions & Secrets For Using LinkedIn

We caught up with Jason Miller to talk about emerging trends in content marketing, advice on how to become a thought lea...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

December 1, 2014
True or False? 7 SEO Content Myths Explained

True or False? 7 SEO Content Myths Explained

A content marketer's handy guide to SEO truths, half-truths and downright falsehoods. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

November 12, 2014
Eventbrite: Scripted Saved Us Time & Energy

Eventbrite: Scripted Saved Us Time & Energy

MEET MEGAN BUELL HI, I'M MEGAN BUELL. I'm the Content & Inbound Marketing Manager at Eventbrite. I oversee content m...

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Nicole Karlis

October 31, 2014

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