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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
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Keep content aligned with brand voice, style, and governance standards
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Drive SaaS growth with content built for activation, retention, and scale
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Build a focused content roadmap with clear priorities, channels, and goals
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Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
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Optimize content for AI answers and generative search discovery
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Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
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Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
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Blog
Read actionable content marketing insights, trends, and practical guides
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Generate fresh blog topics aligned to your audience and goals
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  1. Blog Home
  2. Nicole Karlis

Nicole Karlis

[Webinar Recap] How to Succeed at Video & Written Content Creation

[Webinar Recap] How to Succeed at Video & Written Content Creation

Missed our webinar with Wooshii? Watch the full recap here. ...

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Nicole Karlis

October 31, 2014
Content Marketers, Vote In Our Halloween Content Costume Contest With Uberflip

Content Marketers, Vote In Our Halloween Content Costume Contest With Uberflip

Do you have a piece of Halloween content you want to share? Enter our content marketing costume contest! ...

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Nicole Karlis

October 29, 2014
[Webinar Recap] New Age Advertising: How to Succeed In The World of Paid Content

[Webinar Recap] New Age Advertising: How to Succeed In The World of Paid Content

Missed our webinar with Vibrant Media & IAB? Watch the full recap here. ...

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Nicole Karlis

October 21, 2014
3 Ways to Celebrate Content Marketing Success -- And Keep The Momentum Going

3 Ways to Celebrate Content Marketing Success -- And Keep The Momentum Going

You've met a milestone in your content marketing strategy - congrats! So, how can you celebrate your success in a way th...

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Nicole Karlis

October 15, 2014
Bay Area Writers, Join Us at ASJA's New Avenues In Journalism Conference

Bay Area Writers, Join Us at ASJA's New Avenues In Journalism Conference

Are you a wordsmith in the Bay Area? Then check out this cool writing conference October 10 - 11. ...

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Nicole Karlis

October 7, 2014
[Webinar Recap] Original & Curated Content: How to Scale Your Content Marketing Strategy

[Webinar Recap] Original & Curated Content: How to Scale Your Content Marketing Strategy

Missed our webinar with Rallyverse on September 4? Watch the full recap here. ...

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Nicole Karlis

September 11, 2014
Content Marketing World 2014 -- Live Coverage

Content Marketing World 2014 -- Live Coverage

Watch live updates from Content Marketing World in Cleveland here. ...

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Nicole Karlis

September 10, 2014
August Writing Contest: My Fondest Camping Story -- Congrats, Mark T.

August Writing Contest: My Fondest Camping Story -- Congrats, Mark T.

Scripted.com writers share their fondest camping memories in this month's writing contest. Read on and vote for your fav...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

September 2, 2014
How to Give a Content Writer Good Feedback

How to Give a Content Writer Good Feedback

Your freelance content writers don't necessarily need feedback from every article you review, but the benefits of doing ...

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Nicole Karlis

August 29, 2014
What's a Content Acquisition Specialist? 5 Content Writing Jobs Defined

What's a Content Acquisition Specialist? 5 Content Writing Jobs Defined

Content writing is an increasingly sophisticated industry, which has led to a wave of hyper-specialized content marketin...

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Nicole Karlis

August 22, 2014
How to Identify Quality Content Without a Writing Background

How to Identify Quality Content Without a Writing Background

Evaluating the quality of your writers' work may seem daunting if you don't have a background in writing, but it doesn't...

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Nicole Karlis

August 19, 2014
How to Wrap Up a Successful Content Marketing Project

How to Wrap Up a Successful Content Marketing Project

There are still a few more boxes to check after your content project is complete. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

August 15, 2014

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