Nicole Karlis

12 Ways to Repurpose Your Evergreen Content

As a marketer, it can be tough to have enough time in the day to produce high-quality content. In between updating website copy, launching digital campaigns, and refining strategies for social media posts, you need to keep finding fresh ideas. This is where content repurposing comes in handy. There are ...

The Essential Ingredients for Writing a High-Quality Blog Post

The Essential Ingredients for Writing a High-Quality Blog Post There are few things more satisfying to a writer than creating a great piece of content that resonates with an audience, is easy to read and understand, and stands out from the competition. This post will explore the essential ingredients you ...

Defining Lead Progress & How It Relates to Content Creation

Tracking lead progress is crucial when your goal is to measure and boost conversion rates. While no magic content strategy will instantly lead to higher sales, there is a way to leverage data to see your content's impact on sales. The key is understanding what metrics to measure and what they mean concerning the bigger picture.

Attention Spans: How to Deliver Content to Your Audience

Attention spans are shrinking. Johann Hari's 2022 book Stolen Focus explores the epidemic of distraction that has taken over our lives. He argues that technology is monopolizing our attention and making us miserable. Whether this is true or not, one thing is certain. Today's consumers have access to an overwhelming ...

What's an Audience and Why is it Important in Content Creation?

Why reaching and engaging your audience is a key part of your content strategy. Businesses and industries have their obvious differences, but there's one thing that's stayed constant throughout the ages: the need to reach a valuable audience. The main driver behind marketing and advertising has always been motivated by ...