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Art & Design Automotive Building Materials Dental Gaming Fashion & Beauty Family Practice Cannabis Career Construction Counseling Customer Service Injury Law Interior Design IT & Security Retail & Ecommerce Education Energy & Environment Food & Beverage Personal Finance Healthcare Health & Wellness Higher Education Home & Garden Human Resources Transportation & Logistics Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Real Estate Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Travel Relationships Engineering
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Jacob Kring

Closing the loop: Scripted Analytics and the ROI of Content Marketing

Closing the loop: Scripted Analytics and the ROI of Content Marketing

Marketing has been around for a long time. There's evidence of commercial and political campaigns etched into the ruins of Pompeii (and probably examples even older than that!). But performance marketing is a fairly recent phenomenon. The premise is simple: For every dollar you spend on marketing, you should get ...

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Two Types of Interview Questions

Two Types of Interview Questions

There are really only two types of interview questions: those to which the person asking knows the answer (Why are manhole covers round?), and those to which he doesn't (You're building a grocery store, how would you go about determining the number of aisles to make?). I could talk about ...

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If You Build It...

If You Build It...

When we first implemented topic pitching, it seemed like a fairly simple concept: businesses could request that our writers pitch them topics, and writers could respond with bountiful ideas. There was just one unforeseen problem: the "bountiful" part (or lack thereof). For some reason, writers weren't psyched about the idea ...

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On Distributed Systems

On Distributed Systems

The Question: Distributed systems (like the internet) tend to be more stable and efficient than centralized systems (like a filing cabinet). So, why are big department stores putting all the mom and pop shops out of business? The Hypothesis: The benefits implied by "economies of scale" could be outweighed by ...

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Mongo: Mr. Right... or Mr. Right Now?

Mongo: Mr. Right... or Mr. Right Now?

I've spent the last 6 months building Scripted with deliberate recklessness. Not a single one of the features I've pushed was ready, tested or beautiful. My mantra was "Push first, ask questions later". A couple of factors made this possible. For starters, I'm the only engineer. So I'm never held ...

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When the best leader's work is done the people say "We did it ourselves!"

When the best leader's work is done the people say "We did it ourselves!"

The Problem Conventional corporate structure looks something like this: The green arrows represent the fact that the red circle tells the yellow circles what to do. There are a couple of fundamental flaws in this model. For starters, the only immutable law of hiring is: "hire people smarter than you". ...

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