Marketing has been around for a long time. There's evidence of commercial and political campaigns etched into the ruins of Pompeii (and probably examples even older than that!). But performance marketing is a fairly recent phenomenon. The premise is simple: For every dollar you spend on marketing, you should get ...
There are really only two types of interview questions: those to which the person asking knows the answer (Why are manhole covers round?), and those to which he doesn't (You're building a grocery store, how would you go about determining the number of aisles to make?). I could talk about ...
When we first implemented topic pitching, it seemed like a fairly simple concept: businesses could request that our writers pitch them topics, and writers could respond with bountiful ideas. There was just one unforeseen problem: the "bountiful" part (or lack thereof). For some reason, writers weren't psyched about the idea ...
The Question: Distributed systems (like the internet) tend to be more stable and efficient than centralized systems (like a filing cabinet). So, why are big department stores putting all the mom and pop shops out of business? The Hypothesis: The benefits implied by "economies of scale" could be outweighed by ...
I've spent the last 6 months building Scripted with deliberate recklessness. Not a single one of the features I've pushed was ready, tested or beautiful. My mantra was "Push first, ask questions later". A couple of factors made this possible. For starters, I'm the only engineer. So I'm never held ...
The Problem Conventional corporate structure looks something like this: The green arrows represent the fact that the red circle tells the yellow circles what to do. There are a couple of fundamental flaws in this model. For starters, the only immutable law of hiring is: "hire people smarter than you". ...
