Jacob Kring

Closing the loop: Scripted Analytics and the ROI of Content Marketing

Closing the loop: Scripted Analytics and the ROI of Content Marketing

Marketing has been around for a long time. There's evidence of commercial and political campaigns etched into the ruins of Pompeii (and probably examples even older than that!). But performance market...
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Jacob Kring

August 11, 2016
Two Types of Interview Questions

Two Types of Interview Questions

There are really only two types of interview questions: those to which the person asking knows the answer (Why are manhole covers round?), and those to which he doesn't (You're building a grocery stor...
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Jacob Kring

October 26, 2012
If You Build It...

If You Build It...

When we first implemented topic pitching, it seemed like a fairly simple concept: businesses could request that our writers pitch them topics, and writers could respond with bountiful ideas. There was...
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Jacob Kring

September 27, 2012
On Distributed Systems

On Distributed Systems

The Question: Distributed systems (like the internet) tend to be more stable and efficient than centralized systems (like a filing cabinet). So, why are big department stores putting all the mom and p...
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Jacob Kring

August 07, 2012
Mongo: Mr. Right... or Mr. Right Now?

Mongo: Mr. Right... or Mr. Right Now?

I've spent the last 6 months building Scripted with deliberate recklessness. Not a single one of the features I've pushed was ready, tested or beautiful. My mantra was "Push first, ask questions later...
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Jacob Kring

July 12, 2012