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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
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Drive SaaS growth with content built for activation, retention, and scale
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Build a focused content roadmap with clear priorities, channels, and goals
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Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
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Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
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Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
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Scale enterprise content programs with governance, quality, and speed
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Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
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Blog
Read actionable content marketing insights, trends, and practical guides
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Generate fresh blog topics aligned to your audience and goals
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  1. Blog Home
  2. Ciara Antolini

Ciara Antolini

A Guide to B2B Marketing

A Guide to B2B Marketing

Most companies advertise to consumers. Whether selling products or services, certain mediums such as TV commercials, You...

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Ciara Antolini

November 15, 2023
Analytics for Content Marketing: A Beginners Guide

Analytics for Content Marketing: A Beginners Guide

In the world of marketing, content is still king, and it’s assuming an even more significant role in marketing strategie...

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Ciara Antolini

November 14, 2023
Tips for Writing a Great Blog Post

Tips for Writing a Great Blog Post

Having a blog is an essential part of any modern website. It’s how businesses, influencers, or other professionals keep ...

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Ciara Antolini

November 10, 2023
How to Report on SEO

How to Report on SEO

Whether you're reporting on SEO for your clients or as an in-house expert, creating an SEO report is a fundamental job t...

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Ciara Antolini

November 9, 2023
5 Common Content Marketing Mistakes

5 Common Content Marketing Mistakes

When it comes to helping your business get discovered in a crowded, competitive online marketplace, content marketing is...

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Ciara Antolini

October 30, 2023
The Best Writing Platforms for Business

The Best Writing Platforms for Business

Best Writing Platform Landing Page Are you struggling to solve your business's content needs? Scripted can help. With th...

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Ciara Antolini

September 7, 2022
The Beginner's Guide to Market Research

The Beginner's Guide to Market Research

It doesn’t matter who you are or what kind of service or product you have. Market research is the lifeblood of the succe...

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Ciara Antolini

September 1, 2022
Weekly Content Marketing Trends July 27th

Weekly Content Marketing Trends July 27th

Content marketing is an art that transforms itself depending on which trends direct the current. If that's the case, the...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

July 27, 2022
Weekly Content Marketing Trends July 18th

Weekly Content Marketing Trends July 18th

Content marketing is not as easy as it seems, especially when trends keep shifting and there are plenty of marketing upd...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

July 18, 2022
Weekly Content Marketing Trends July 13th, 2022

Weekly Content Marketing Trends July 13th, 2022

Content Marketing Institute’s 12th Annual Report was recently released, ranking the top content marketers' goals as 1) g...

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Ciara Antolini

July 12, 2022
How to Market Your Famous Artist’s Blog

How to Market Your Famous Artist’s Blog

If you work in the art world, you need to make sure that you are doing what you need to do to get the right people to yo...

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Ciara Antolini

July 11, 2022
Weekly Content Marketing Trends July 5th, 2022

Weekly Content Marketing Trends July 5th, 2022

It's the first week of July; blink, and you'll miss it. As always, the committed team at Scripted has traveled the ends ...

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Ciara Antolini

July 5, 2022

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