Influencer marketing is a trend that's rising higher in 2017, with a Linqia report suggesting that brands will spend between $50,000 and $100,000 per campaign. This is double the estimate from 2016, when it became a buzzword in the advertising and marketing sectors. The trend's ever-increasing popularity comes at the ...
While Mad Men ended almost two years ago, the lessons we learned from Don Draper in advertising, copywriting and life still resound deeply with those in the marketing industry. The show reignited an interest in content marketing while also providing a historical backdrop against which to compare the current state ...
The year that robbed us of David Bowie, Prince and Carrie Fisher has gained notoriety as the year of celebrity deaths, each one dealing a bigger blow to the public consciousness than the last. One list longer than the list of celebrity deaths in 2016? That of brands which found ...
Building marketing AI software that replaces huge marketing teams with one really smart piece of software is the next frontier in digital marketing. We'll know it's happened when we can't tell the difference. Currently, marketing AI mostly governs database automation and assists with communication tasks, disrupting the industry through digital ...
We're living in the age of the digital word and that's dramatically affecting our reading habits. A typical person will read about 54,000 words every single day and the vast majority of those come from online sources like blogs, social media posts, and emails. But that doesn't mean that print ...
Vladimir Lenin once pronounced, "There are decades where nothing happens; and there are weeks where decades happen.", and something similar could be said about 2016 (perhaps without the undertone of communist revolution). That's true for the world as a whole and also here at Scripted, where we've seen our platform ...
In the long list of items needed to either create or grow your company, graphic design can fall behind tasks that more directly product income, like inventing new products, drafting business strategies and providing customer service. But regardless of your industry - or the size of your organization - quality ...
Here's some tough love: if you're running a content operation, you're supposed to have a content calendar. You're supposed to have a tight handle on the ROI of your blog. You're supposed to be building your audience on Facebook, Twitter, and Instagram. If your main goal for 2017 is to ...
Long gone are the days when people underestimated the power of social media as a marketing tool. In fact, social media outlets have become one of the primary -- and most effective -- means of promoting a business or agenda (just look at our most recent president-elect!) According to a ...
In 2017, we're committing to broadening our social media reach. Let's be honest, Facebook and Twitter are at this point noisy enough to cause tinnitus. Let's talk Tumblr marketing. To the uninitiated, it can feel like a disorganized jumble of animal pictures, relationship quotes, and references to movies and television ...