Influencer marketing is a trend that's rising higher in 2017, with a Linqia report suggesting that brands will spend between $50,000 and $100,000 per campaign. This is double the estimate from 2016, when it became a buzzword in the advertising and marketing sectors. The trend's ever-increasing popularity comes at the ...
While Mad Men ended almost two years ago, the lessons we learned from Don Draper in advertising, copywriting and life still resound deeply with those in the marketing industry. The show reignited an interest in content marketing while also providing a historical backdrop against which to compare the current state ...
Show Notes Telling a compelling story is the key to a strong content marketing strategy. The aim of content marketing is to create a narrative in which the customer is the hero. One of the biggest mistakes businesses make in content marketing is to dump their existing content on social ...
The year that robbed us of David Bowie, Prince and Carrie Fisher has gained notoriety as the year of celebrity deaths, each one dealing a bigger blow to the public consciousness than the last. One list longer than the list of celebrity deaths in 2016? That of brands which found ...
Building marketing AI software that replaces huge marketing teams with one really smart piece of software is the next frontier in digital marketing. We'll know it's happened when we can't tell the difference. Currently, marketing AI mostly governs database automation and assists with communication tasks, disrupting the industry through digital ...
Show Notes Accurate and up-to-date business listings are vital for local SEO. Local SEO could play an increasingly important role in future political elections. For searches that don't contain a local keyword, Google delivers a mixture of local and organic search results. Local SEO Guide's 2016 Local SEO Ranking Factors ...
We're living in the age of the digital word and that's dramatically affecting our reading habits. A typical person will read about 54,000 words every single day and the vast majority of those come from online sources like blogs, social media posts, and emails. But that doesn't mean that print ...
Show Notes Publishing content is essential for getting noticed online today, whether you're launching a business or pursuing a traditional career. Businesses that don't have the resources to create all their own content can leverage content curation to build their brand. It's vital to be consistent in content publishing and ...
Show Notes Creating content that addresses many different audiences can be tough. Educational content is often more successful than content that pushes your company's product. To excel at enterprise content marketing, you need to position your brand as a thought leader in your industry. Including people from across the whole ...
Vladimir Lenin once pronounced, "There are decades where nothing happens; and there are weeks where decades happen.", and something similar could be said about 2016 (perhaps without the undertone of communist revolution). That's true for the world as a whole and also here at Scripted, where we've seen our platform ...
Used to be a member, but moved on? Heard of it, but never signed up? The current iteration of Scripted will amaze you! Streamline your content writing efforts and build your own team of high-quality writers. It's all you need for content writing. Try it free today and meet your next favorite writer or writers!