Every summer, people around the world tune in to watch the top tennis stars battle it out at Wimbledon. The iconic sporting event has created household names since its debut 139 years ago and has had some of the best matches in sporting history. For content marketers, every day in the office can be like an intense Wimbledon match.
It’s no secret Bernie Sanders has won the hearts of young voters. But how does he do it? In essence, Sanders’ marketing team found the right channels to reach their target audience and developed a brand that speaks to the core values and concerns of millennials.
Many people think of content marketing as something that is simply meant to be consumed. And, of course, readable content like blogs, e-newsletters, and white papers are an important component of inbound marketing. However, there has recently been a shift to a new type of consumable content marketing: interactive content.
Every year on April 22, people around the world come together to celebrate Earth Day. This is a day set aside to appreciate the earth itself, and to educate the public, by bringing awareness to environmental issues facing the planet. However, the world didn’t always celebrate Earth Day.
Content marketing forms the core for most business-to-business campaigns and is an integral part of business-to-consumer markets. Developing a performing strategy for a client takes a significant investment.
What’s the deal with blog traffic during the holidays? You might be surprised.
If you want to make yourself indispensable as a freelancer, you should develop additional skills your customers value.
Are your sales reps leveraging content from the marketing team for leadgen and lead closing? They should be — here’s why.
Productivity apps are a freelancer’s best friend.
Finding your voice when your company is just launching can be very challenging, but it’s what will help set you apart from the competition.
We chat with Tiffany Garden, one of our most active writers.