Skip to main content
Find Writers Products Industries Plans Become a Writer 1 (866) 501-3116 Sign In Get Started

Products

Blog Posts Press Releases Web Pages Product Descriptions Newsletters
Transcriptions Social Media Posts Video Scripts Custom Projects Content Tune-Ups
Ad Copy Ebooks Editing Q&A Content Whitepapers
Facebook Post Instagram Post

Industries

Agriculture Art & Design Automotive Building Materials Cannabis Career Construction Counseling Customer Service Dental Education Energy & Environment Engineering
Fashion & Beauty Family Practice Food & Beverage Gaming Health & Wellness Healthcare Higher Education Home & Garden Human Resources Injury Law Interior Design IT & Security
Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Personal Finance Real Estate Relationships
Retail & Ecommerce Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Transportation & Logistics Travel
x Close Menu Find Writers Products
Blog Posts Press Releases Web Pages
Product Descriptions Newsletters Transcriptions
Social Media Posts Video Scripts Custom Projects
Content Tune-Ups Ad Copy Ebooks
Editing Q&A Content Whitepapers
Facebook Posts Instagram Posts
Industries
Agriculture Art & Design Automotive Building Materials Dental Gaming Fashion & Beauty Family Practice Cannabis Career Construction Counseling Customer Service Injury Law Interior Design IT & Security Retail & Ecommerce Education Energy & Environment Food & Beverage Personal Finance Healthcare Health & Wellness Higher Education Home & Garden Human Resources Transportation & Logistics Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Real Estate Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Travel Relationships Engineering
Plans Become a Writer Login Get Started 1 (866) 501-3116
  1. Blog Home
  2. Writing
  3. Scripted Writers
  4. These Top Company Blogs Show You How It's Done

These Top Company Blogs Show You How It's Done

Many companies now have blogs, but most are little more than an extension of the sales department. Each blog post tries to sell or promote the latest products or services. Other blog posts are press releases in disguise. Few companies know how to offer engaging and informative content writing that compels customers, vendors or employees to read the blog regularly. But there are some companies that hire bloggers and use them the right way, to create posts that achieve company goals.


Starbucks


The Starbucks blog is an ongoing brainstorming session. Customers offer ideas on a range of topics from food and drink items to packaging design. Almost 100.000 ideas have been submitted. The company discusses some of the ideas and readers use the comments section to rate the idea or build on it. Starbucks has found a way to keep people thoroughly engaged in the company's blog.


General Motors


GM was one of the first corporations to use a blog, and today GM often appears on lists of the best corporate blogs. The blog talks about the current GM cars and trucks, but it also discusses driving, design and current issues such as hybrid cars and alternative energy sources.


Disney Parks


The Disney blog offers a behind the scene look at how the parks function. Visitors want to know how the parks create the various attractions, rides and events. The blog discuss the ideas and inspiration the employees use to create the magical experience.


Southwest Airlines


The airline uses its blog to connect with customers and employees alike. The blog discusses a myriad of interesting, but relevant topics. There are posts about travel and destinations, the changing flight attendants uniform, the live concert in the air, and Southwest's charitable endeavors. The blog succeeds in improving the company's corporate image.


Wegman's


As a grocery store, Wegman's faces a lot of competition. To keep things interesting, the company changes its website design every few weeks. The president and employees of the company write blog posts on topics the customers want to know about. There are blog posts about parties and entertaining, meal planning, and recipes and ingredients. Some posts answer customer questions. The goal of the blog is to keep customers engaged, and it does that well.


For companies that want to improve their blogs, we offer a writing marketplace to help you find good bloggers who can engage your readers and keep them coming back.


Published by Scripted Writers on Wednesday, August 15, 2012 in Writing.

Sign Up For Your 30 Day Free Trial Today!

You agree to Scripted’s Terms of Use and Privacy Policy.
Already have an account? Login
©2011-2022
Our Company
About Us Privacy Terms of Use GDPR Trust
For Members
Enterprise Agencies Publishers Customer FAQs Newsletter Customer Sign In
For Writers
Writer Services Agreement Writer FAQs Writer Sign In
Additional Resources
The Scripted Blog Industries Podcast Technology Affiliates Competitors
Social Buttons