When First Impressions Go Wrong: Why You Lost the Sale Before You Even Had a Chance When First Impressions Go Wrong: Why You Lost the Sale Before You Even Had a Chance

A Scripted Freelance Writer Writing Sample

With approximately 86 percent of Americans using the Internet, chances are excellent that your potential customers are taking advantage of technology by putting your name, or the name of your company, into Google or one of the other popular search engines. Twitter bird icon If you log out of your Google account and type your own name into the search bar, you might be surprised at what pops up. (Go ahead and do that… I'll wait for you right here.) What did you come up with? Just look at the first page or two; there's no need to delve further, because your average information-seeker only looks at a handful of results. If you've found timely and relevant information that make you look like the professional that you are, go ahead and pat yourself on the back! People searching for you will likely take the next step and go to your website, call you, or place an order. On the other hand, did you find any of the following? Embarrassing photos References to situations and activities you'd rather your customers not know about Negative reviews Strongly held opinions that could alienate or offend a percentage of your potential clients Random information about you that is not embarrassing or negative, but is irrelevant to what you are doing now Nothing at all If your Google search turns up any of the above, you've likely already lost some potential sales.


Michelle K

Sarasota, Florida, United States •

An avid writer, lover of words and cultivator of wit since childhood, Michelle Kulas began writing professionally in 2007 and founded her company, michellekulas.com, in 2010. She's been a member of the Scripted team for several years. When she's not proofreading her punctuation or crafting killer copy, Michelle is often found homeschooling her two children, spending time with her high-school sweetheart husband, hosting foreign exchange students, or simply enjoying life in sunny Southwest Florida. Your content is important to her, so please contact her if you have any questions about your project.

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