Virtual Reality: The Next Steps for Video Games

A Scripted Freelance Writer Writing Sample

Most people think of virtual reality (VR) as a futuristic technology, the stuff of science fiction novels, instead of a real thing. People play games, watch movies and experience environments that are completely virtual. This brings up a couple of important questions.

Q: Where are the VR screaming masses?

To answer this question, look at the product from a marketing standpoint. The creators of virtual technology, like Oculus Rift and Samsung Gear VR, have made virtual reality products that work, but only in tandem with specific hardware. The Rift works on a Windows 7.1 or higher desktop computer, while the Samsung Gear VR only works with the Samsung Galaxy Note 4. The limited hardware options make it difficult to sell this type of product to gamers who prefer consoles, laptops or Macs.

A: They're Waiting

Virtual reality creators are sticking to a niche marketing campaign, hoping they won't inadvertently advertise their product to a consumer base they can't reach, thus disappointing them and potentially losing them as customers. These products aren't ready for the masses yet, but Oculus is still testing a wide release at the beginning of 2016.

Q: Why do people think of VR as "imaginary" technology?

This second question is more complicated. There are a number of reasons why people doubt the viability and believability of virtual reality. One reason is the inherent human bias to distinguish a "real" reality from a "fake" one. This bias may stem from subconscious existential fears about the realness of reality itself.

A: They're Not Sure They're Ready

Whether people actually want a simulated reality indistinguishable from their own is a valid question. Interacting with a virtual environment can cause queasiness that isn't always from motion sickness. A psychological effect called the uncanny valley occurs when people see something close to reality that is not reality, making them feel uncomfortable. This is why, even in movies and video games with realistic graphics, we still have CGI characters that look "cartoonish" or stylized to some degree.

More Questions Remain

Other questions about VR ponder its social acceptability and whether consumers will see major franchise titles on the platform. Some games, like Keep Talking and Nobody Explodes, fight the social isolation stigma associated with VR by putting a strong emphasis on cooperation. While no major franchises have officially released titles, some franchise games have been bootlegged and become popular on Oculus Rift.

Subscribe for the latest in Content Marketing & Freelance Writing!


Customer Ratings 0
6 Customer Favorites
Power your marketing with great writing. – Start your 30-day free trial today! Start Free Trial

While you're here, have you tried Scripted lately?

Used to be a member, but moved on? Heard of it, but never signed up? The current iteration of Scripted will amaze you! Streamline your content writing efforts and build your own team of high-quality writers. It's all you need for content writing. Try it free today and meet your next favorite writer or writers!

Scripted’s talented community of freelance writers have a variety of expertise and specialties. While many of our customers hire writers to execute their content marketing strategy, our writers deliver high-quality content in many formats. You can find content writers, blog writers, ghostwriters, and SEO writers all with experience in your niche.

Other content marketing examples from Kasey R

The Grand Budapest Hotel: Wes Anderson Stays Strong

**Beloved director, Wes Anderson, is in the headlines once again for his work on "The Grand Budap... Read More