The importance of video marketing investment

This is a writing sample from Scripted writer Vicky Prior

The importance of video marketing investment

In recent years, video has gone from an impressive extra to an essential part of a marketing strategy. Hosting and distribution has become easier, while a variety of new technology has made viewing breeze. Fourthwall Productions can help your business create a beautiful showcase video. Here are some reasons why is an investment worth making.

1) Increasing awareness

Any marketing strategy aims to raise public awareness of your brand. Companies which use videos have found overall engagement increases. Website traffic is also increased after people watch a video advert. Studies show social media posts that include video enjoy a 5% increase in clickthrough rates against those posted without video.[1]

2) Rise in sales

In a 2015 survey, 56% of businesses reported that their sales figures had been positively included.[2] Market research shows that 64% of consumers are more likely to purchase a product if a video of it is included in the advertising campaign.[3] Customers need to feel like they know exactly what they are getting and video brings them closer to the product.

3) Lower cost

As video marketing becomes more popular, so the basic costs lower. Sites like YouTube offer free hosting and social media sites make distribution cheap and easy. When investing in video, the bulk of your costs should be in production, the better quality video you have made, the better the return on your investment will be.

4) Better conversion

Every business keeps a long list of clients to email. E-newsletters are a vital source of conversions. Studies show that email marketing success is improved by adding a video element. Better yet, emails containing video, when advertised as such in the subject line, are 13% more likely to be opened than emails without video.[4]

5) Fits with modern life

Humans appear to be addicted to moving pictures. From the early successes of cinema through to our obsession with Netflix, we actively enjoy getting information from video sources. New technology has made it incredibly easy to watch videos. From laptops to tablets to smartphones, we are all glued to the screen. With the rise in wearable tech, such as smart watches, bite size video is a perfect way to market products and services.

So there you have it, if you are not yet investing in video marketing, then you should be. To discuss video production costs with Fourthwall Productions, contact us here.


B2B Video Content Marketing Survey


B2B Video Content Marketing Survey



Written by:

Vicky Prior
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Hello! Choose me to help your business grow. I am a blogger, copywriter and reviewer with several years experience, including becoming a top-rated TV blogger for Metro, a UK national newspaper. My coverage of a whodunnit plot in British soap opera EastEnders regularly topped the highest viewed blogs on site. I run League of Culture, an advocacy body for the UK's culture sector, working with artists and facilitators across the country and with politicians at local and national level. I keep a close eye on British and global politics, and have been published in prestigious magazines such as Anticipations; the quarterly from the Young Fabians, and Arts and Architecture Journal. I also ghostwrite product descriptions for national fashion and home brands.
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