Riding the Entrepreneurial Wave

Scripted’s talented community of freelance writers have a variety of expertise and specialties. While many of our customers hire writers to execute their content marketing strategy, our writers deliver high-quality content in many formats. You can find content writers, blog writers, ghostwriters, and SEO writers all with experience in your niche.

The following is a an example of a Business Development blog post:


How SURFSET Fitness grew from a New Hampshire startup to a global brand through technology and passion Sarah Hartwick, founder of SURFSET Fitness and the company’s director of marketing, knew she always wanted to be an entrepreneur. And with two successful surgeons for parents, the New Hampshire native grew up not knowing the difference between a “woman’s job and a man’s job” – a mindset that helped her, and her husband Mike – grow their surfing workout platform (literally) from a garage to a global brand. “I never thought about whether or not I was facing sexism,” Hartwick said of the fitness apparel and equipment industry that she says is largely dominated by female decision makers. “I never wondered, ‘is this experience different because I’m a woman?’ Being a woman was a strength for me in determining how to sell the product to women.” Hartwick shared her story – and how SURFSET Fitness, a full-body workout done on a floor-mounted surfboard that requires balance and strength – addressed the typical and not-so-typical challenges it encountered at the August 14 NH High Tech Council’s TechWomen Power Breakfast. More than 90 women attended the breakfast meeting to hear strategies for addressing an intellectual property challenge (be your authentic self, have the superior product, and keep going), marketing (inbound marketing and find ways to have customers come to you), and other common wipeouts startups encounter from the business owner who appeared on ABC’s television hit show Shark Tank and earned funding from investor Mark Cuban. The Hartwicks started SURFSET in their garage in northern New Hampshire after quitting their full-time jobs to build a prototype with materials purchased from home improvement stores and the Internet, while bartending part-time. They began with a $5,000 investment from friends and family after realizing surfing was becoming a mainstream, cultural trend. And then they moved fast. They used an online upscale group-purchasing website, GlitCity, to sell SURFSET classes as a form of market research, created a website, analyzed and re-analyzed their sales structure and adjusted the business model to accommodate what their prospective customers wanted. “The ability to pivot where assumptions are proven wrong is the difference between life and death for most companies,” Hartwick said. “We sold out of classes before we had one board built and that feeling from going from a bartender working on this crazy idea to having $4,000 come in in an hour forced us to get out there and get people on board.” Instead of selling the product through retail channels, SURFSET made the most sense as an offering at a fitness studio or a gym, similar to the format of spin classes. SURFSET developed an online program to train and certify instructors to teach classes with the SURFSET board, and brought smart, entrepreneurial-minded people on-board as ambassadors to sell the concept and equipment to new gyms across the world. The internet, technology and social media were enabling tools for the Hartwicks to build awareness and brand loyalty, and their passion for the business convinced well-qualified entrepreneurs – 5,400 independent trainers now represent the brand – to jump into the water with them. “The startup world is missing out on a lot of very talented individuals… the risk is so high, how do you convince someone to join your startup or start their own?” she said. “The rewards are absolutely there if you are passionate and you push through.” For Hartwick, pushing through meant overhauling her original vision. Now, a large portion of SURFSET’s revenue comes from monthly service charges for using the training technology software rather than sales of the surfboards themselves. Marketing to fitness studio owners takes precedence over public relations efforts, but one thing that remains from the initial business vision is passion. “Building the brand, carrying the torch of your mission – that’s what’s going to make you successful,” Hartwick said. “A huge advantage with our state is that you can get in front of the right people through networking and knock on the Governor’s door. People identify with not what you do, but why you do it.”


Jen N.

Jen N.

Merrimack, New Hampshire, United States

Journalist and copywriter skilled at translating the complex to understandable, exactly how your audience needs it. Especially proficient in high tech, pop culture, social media, content strategy, and PR. My work has helped startups grow and Fortune 50 companies connect to peo...

Jobs Completed 1 Customer Ratings 0 Job Success 1/1 (100%)

Other content marketing examples from Jen N.

Social media for business – tips for the tech industry and beyond

There’s no such thing as a social media expert. Does it ever seem like Twitter is one big pool o... Read More

How to use social media at a conference

With spring (sort of) in the air in New England, it can mean only one thing: it’s time to brace y... Read More

Similar content marketing examples from other writers

Logos Are Important in Small Business, Too

They saying that a picture speaks 1,000 words. So it goes with logos. Crucial to marketing, logos... Read More

Sample Press Release

Sample Press Release Better Built Construction and Remodeling and Texas Pools announce merger By... Read More

A Digital Framework for Cross-Organizational Collaboration

By the end of this year, more than half of enterprises overall, and 80% of those in the middle of... Read More

Are You Driving Your Prospects Away?

"It's impossible to run a business in this economy!""The big names/WASP crowd/tech degrees get al... Read More

Optimize your business Wi-Fi

With the increasing coverage of mobile devices, a reliable and secure Wi-Fi network is in higher ... Read More

How to expand your customer base by adopting new technology (excerpt)

No matter what size your business is, you'll need to find creative ways to stay ahead of the comp... Read More