Promotional Ideas for Photographers

A Scripted Freelance Writer Writing Sample

Even the best photography talent won't pay your bills unless you promote your business. Bringing in new clients doesn't have to be an expensive or arduous task. All that's required is strategic and effective advertising. Schedule some time to spend every week making your photography services known to your future customers.

Use Social Media

Create a business presence on social media. Facebook, Twitter, LinkedIn and many blogging platforms are free and easy to use. Update your blog regularly with quality posts and include samples of your best images. Obtain permission from past clients to use the wedding or portrait photographs that you have taken and create an online portfolio, tagging those that you post to Facebook. Tweet about your blog posts, and network online with other photographers and potential clients. Add your business to online listings and directories.

Create Promotional Material

Create promotional material from each session to leave with your client for referrals. Examples include business cards or fridge magnets made from a suitable image from the session. Print your contact information on the back of a set of complimentary wallet-size images from the shoot for your client to give to friends and family. Offer incentives for referrals and discounts for repeat business.


Know where to network. If you specialize in children's portraits, join a parenting organization. If weddings are your niche, liaise with wedding planners and staff at bridal boutiques. Barter with local business. Shoot complimentary advertising photographs for them in exchange for their assistance in promoting your services.

Work for Free

Do some free work. Donate to fundraising efforts by offering a free photo session as a door prize and have promotional material on hand to give the prize winner. Do some photo shoots that involve donating all of your proceeds to a registered charity. Offer a specified amount of free studio time and one complimentary print to demonstrate the quality of your work as well as open the door for additional sales.

Subscribe for the latest in Content Marketing & Freelance Writing!

Nancy L

Vancouver, British Columbia, Canada •

Nancy Lovering is a Canadian writer who specializes in short non-fiction. She has a background in public education, entertainment, finance and business, and is also an avid fitness and health advocate.

Customer Ratings 99
119 Customer Favorites
100% Followed Guidelines
Power your marketing with great writing. – Start your 30-day free trial today! Start Free Trial

While you're here, have you tried Scripted lately?

Used to be a member, but moved on? Heard of it, but never signed up? The current iteration of Scripted will amaze you! Streamline your content writing efforts and build your own team of high-quality writers. It's all you need for content writing. Try it free today and meet your next favorite writer or writers!

Scripted’s talented community of freelance writers have a variety of expertise and specialties. While many of our customers hire writers to execute their content marketing strategy, our writers deliver high-quality content in many formats. You can find content writers, blog writers, ghostwriters, and SEO writers all with experience in your niche.

Other content marketing examples from Nancy L

Behavioral Skills in Children With ADHD

If your child has symptoms of inattention, impulsivity or hyperactivity which have persisted for ... Read More

How to Show Motivation

Motivation separates the capable from the triumphant; it separates those who have potential from ... Read More

The Advantages of Extrovert Employees Over Introvert

It is estimated that extroverts comprise 75 percent of the population, which means that most of y... Read More

Potty Training: How to Get Rid of the Overnight Diaper

Getting rid of the overnight diaper is the last step to completing potty training. Children are t... Read More

How to Help Children Through Writer's Block

Writer's block strikes even the most experienced of writers, and children are not immune to t... Read More

Gifted Kids & Maturity Problems

Giftedness brings with it some enhanced abilities in one or more areas, so it is difficult to ima... Read More

Is Running Bad for Your Knees?

# Is Running Bad for Your Knees? Does running actually create problems in otherwise healthy knee... Read More

Importance of Personality in an Organization

Throughout any organization, different roles require different skill sets and aptitudes, which ar... Read More

High Levels of Comprehension in a Two Year Old Who Won't Talk

Your sweet bundle of toddler is clever but eerily silent, unlike her age peers. Although you may ... Read More

Advantages & Disadvantages of Having a Gifted Child

To the uninitiated, parenting a gifted child might seem like an enviable task. Big complications ... Read More