Lead Generation Methods & What’s Best for Your Business

Scripted’s talented community of freelance writers have a variety of expertise and specialties. While many of our customers hire writers to execute their content marketing strategy, our writers deliver high-quality content in many formats. You can find content writers, blog writers, ghostwriters, and SEO writers all with experience in your niche.

The following is a an example of a Search Marketing SEO blog post:

When it comes to growing a business the number one challenge is often generating more leads. The more leads you and your agents have the more you can close, and the more your client base can grow.

But generating leads isn’t easy in an industry where competition is increasingly high. Here are a few proven methods for generating insurance leads:

Search Engine Marketing

Companies can generate leads by running search engine marketing campaigns on platforms like Google Adwords and Bing/Yahoo. These platforms allow you to set criteria, and target locations where you’re looking for leads. However, search engine marketing campaigns can be expensive and challenging. Insurance keywords are ranked as the most expensive keywords to bid on. You can end up bidding as much as $38 per click. That’s really expensive when you consider that not every click is going to turn into a lead, and not every lead converts. If you’re not experienced in generating leads via these platforms, you can waste a lot of money before your campaigns are optimized enough to generate a positive return on investment.

Display Marketing

Companies can advertise using display marketing, where advertisers pay per impression/view instead of by click. It can be challenging to meet ROI with display campaigns because advertisers are paying per impression, where intent on the part of the prospect is very low.

Affiliate Marketing

Some insurance agencies depend on affiliate marketing networks to generate leads. Some advertisers prefer affiliate marketing campaigns, because you only pay per conversion instead of per click or impression. Some advertisers pay for pieces of information, like a lead’s email address, name and phone number. Others require more information. The more information you require from a lead, the higher the payout for the offer must be.

Buying Leads

Lead generation companies can generate highly targeted leads that are high quality and more likely to close. Parasol Leads utilizes various digital marketing strategies to consistently generate high quality leads. Some agencies sell old or recycled leads, but Parasol Leads only sells fresh real-time leads. Agents save time and money by purchasing leads rather than attempting to meet the challenges of managing digital marketing campaigns.

Which lead generation methods have worked for you? How do you generate insurance leads for your agency? Share your thoughts in the comment section below.

Need more insurance leads? Parasol Leads generates high quality insurance leads including: auto insurance leads, health insurance leads, Medicare leads, life insurance leads and more. Contact us today to learn more about our lead services.

Michelle M.

Michelle M.

Los Angeles, California, United States

Michelle McKinley is a Pepperdine University graduate with her degree in Journalism & Communications. She has been writing for the web since 2007. Her content has been published on several websites and web properties including AOL, Livestrong and eHow. She has written for a va...

Jobs Completed 10 Customer Ratings 4 Job Success 9/10 (90%)

Other content marketing examples from Michelle M.


The argument for remarketing is clear – you can’t afford to give up on qualified traffic because ... Read More



9 Tips for Halloween Time at Disneyland

INSIDER TIPS FOR HALLOWEEN TIME AT THE DISNEYLAND RESORTEach Halloween Disneyland is transformed ... Read More

Similar content marketing examples from other writers

5 Ways To Optimize For Local Search

A BIA/Kelsey report has revealed that 90 percent of all consumers research local services and pro... Read More

How to Choose and Use Long-Tail Keywords Effectively

For small and medium-sized businesses—especially those that have to compete on a national or glob... Read More

Google Adwords vs Content Marketing: What You Need to Know

Content marketing and Google Adwords have, essentially, the same goal: to convert prospective cus... Read More

Gated Content: Good or Bad?

Have you ever wondered if gated content has a place in your content strategy? Let's delve deeper ... Read More

The Benefits of Semantic Markup on Google Local Search

Google's search algorithms can be high-level and confusing. Check out this rundown of the benefit... Read More

6 Reasons Why Online Reputation Matters

It is common for consumers to want to do business with a company human-rates they can trust. Can ... Read More