Is Your Content High or Low Quality?

Scripted’s talented community of freelance writers have a variety of expertise and specialties. While many of our customers hire writers to execute their content marketing strategy, our writers deliver high-quality content in many formats. You can find content writers, blog writers, ghostwriters, and SEO writers all with experience in your niche.

The following is a an example of a Search Marketing SEO blog post:


Content quality should be a top priority when it comes to content creation. Learn about characteristics of high and low quality and how each will affect your content marketing success.

The quality of your content makes the difference between your site appearing high on the first page of search results or languishing on page 5, where few will see it. This guide will teach you how to produce better content and stay ahead of the game in the ever-changing world of search engine optimization.

What is Low Quality Content?

Duplicate content can hurt your Google rankings, so the first thing to do is to ensure that you create original content rather than copying or rewriting content from other sites. You also need to reduce redundant content on your own site. If all your articles are heavily focused around a small number of keywords Google may see your site as trying to manipulate its search algorithm and penalize you with a lower ranking.Keyword stuffing can seriously hurt your rankings as well, so it's best to use search terms in moderation. Similarly, poorly written content is bad news for SEO. If your content is filled with spelling, grammar or factual errors, visitors will quickly hit the back button. This teaches Google that searchers do not find your site to be a useful resource.

What is High Quality Content?

High quality content is unique. The author needs to draw together accurate information from a variety of sources and express it in his or her own words. When reviewing content before publishing it online, ask yourself whether the piece is likely to teach readers anything they didn't already know. High quality content is easy to read and keeps readers engaged all the way to the end. Keywords are used naturally throughout the piece, appearing both in the body of the text and in subheadings, without being stuffed into every sentence. As Google's search algorithm becomes more sophisticated, it is getting better and better at seeking out content that is appealing to human readers. The best way to tell whether you have great content is to ask yourself this question: Would you share it with your social networks? Content that is shared over and over on social media has a strong chance of getting good Google rankings. You can increase the likelihood of your content being shared by not only producing unique, interesting text, but also adding images, videos and other multimedia content.

Where Can I Learn More About Quality Content?


Hannah W.

Hannah W.

Sheffield, England, United Kingdom

Hannah is a professional content writer from the United Kingdom. Since 2011, she has been helping businesses market themselves online by producing high-quality, engaging, and informative content. With a Bachelor's degree in Natural Sciences and a Master's in Physics, Hannah sp...

Jobs Completed 2603 Customer Ratings 549 Job Success 2510/2603 (96%)

Other content marketing examples from Hannah W.

Do You Still Need Life Insurance If You Have No Children?

According to the industry trade group LIMRA, about 35 million U.S. households do not have life in... Read More

How to Optimize Your Site for Voice Search

The portion of overall search traffic that comes from mobile platforms is on the rise and voice s... Read More

Is Alcohol Safe for Diabetics?

Receiving a diagnosis of diabetes can be tough. You may be worried that your life will change dra... Read More

Manufacturing Revival Drives Economic Growth

Although manufacturing in the United States has been declining for many years, a revival in U.S. ... Read More

Sudden Drop In Traffic? It Might Be Google's Algorithmic Penalty

Hit by a sudden lost of traffic? Feeling confused and anxious? Your content or brand could have s... Read More

Similar content marketing examples from other writers

Best Premium Content Types for Gated Leads

Marketers are furiously debating the merits of gating various types of content — but which type o... Read More

SEO Services for New and Existing Brands

Search engine optimization is essential for any new or existing brand. From content creation to s... Read More

Four Great Sources For Valuable Business and Marketing Trends (July 2015)

When I start my monthly writing process for the Kennebec Valley Chamber, the first thing I do is ... Read More

Promoting Content with POE

By taking a look at some of his work, you may be surprised what Edgar Allan Poe can teach you abo... Read More

How to Choose and Use Long-Tail Keywords Effectively

For small and medium-sized businesses—especially those that have to compete on a national or glob... Read More

Why Instagram is the Social Media Platform of 2014

Instagram's success shines through above the other social media monoliths of the year by capitali... Read More