Integrating Content Marketing and Web Design

A Scripted Freelance Writer Writing Sample

Some of the essential challenges of web developers who need content include a general lack of staffed writers, content map and structure. Web developers are great at building websites and they typically know a thing or two about search engine optimization. However, the skills required to design a website are quite different from those used to write content that engages readers while feeding Google bots. The best approach is to map out the content that will be placed on the site. This allows web developers to focus on the technologies that deliver the content to the browser without worrying about creating the actual content.

Get Started With a Content Map

Most people begin thinking about their website design by laying out the graphics; but it's important to consider your content, too. Starting with a content map will help you ensure your content is accessible, crawlable, and not locked away in iFrames and pictures. All your search engine optimization efforts will go to waste if your content is not crawlable by Google. When you start with a content map, it's easier to see what content will be driving traffic to your site, how that content needs to be organized and which web technologies will be needed to make your content come to life. This is also a great opportunity to determine which elements of your site will be most important to visitors using display devices of different sizes - like smartphones and tablet devices.

Mobile-Friendly Design and Responsive Design

More and more people are using smartphones and tablets to explore the web. According to Inspired Mag, this has made mobile-friendly design and responsive design one of the most important trends in web design today. Making sure your site and your content look great on any screen size can have a huge impact on your business. Visitors could be viewing your site on anything from a 70" LED television to a 4" smartphone screen. In addition, they're using different operating systems, web browsers and plugins. The one thing that must remain constant is that your site has to look great on all these devices - particularly if you want your visitors to share your links with their contacts on social media.

Social Media Integration

Making it easy for visitors to share the content on your site with their social network is very important. After great content and a modern website, social media integration is very important to the success of your online marketing efforts, according to marketing blogger Himal Fernando. After all, the only way for your content to go viral is for people to share it on social media. If you don't make it easy for them to share your content they may not take the time spread the word. Poor social media integration will sabotage all the work you put into your site and your content.

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