IN PRINT: OPENING CEREMONY X SPIKE JONZE'S PICTURE-PERFECT F2015 COLLECTION

A Scripted Freelance Writer Writing Sample

Previews of the Fall 2015 menswear collections may have bid Florence adieu, but there's one in particular we can't seem to stop obsessing over. Two words, one brand: Opening Ceremony. While the label is no stranger to pushing boundaries and taking fashion to the next level, they've really outdone themselves with their latest debut — a collection which features graphic prints made from 35-millimeter photographic film. Humberto Leon and Carol Lim delved into their famous friend rolodex to create a collaboration with film director Spike Jonze. And for that, we are forever grateful. Looking for something more tangible, more retro, and much more nostalgic, the duo dug deep into Jonze's archives to find rare photos few had ever laid eyes on. Before his big screen debut, Jonze co-founded Dirt magazine, was the senior photographer for Transworld Skateboarding and cut his teeth shooting street skateboarding and BMX videos, and bands such as Sonic Youth on tour. It was his personal treasure trove of footage that lent Opening Ceremony the perfect meshing of street culture and iconic influencers to create a capsule worth talking about. With access to the archives, the brand was able to translate the sequenced shots, caught by multiple exposures, into wearable textile art. Look closely and you'll see B-roll footage from The Beastie Boys' "Sabotage" video, BMX riders catching some serious air, and yeah that's right, a jacquard made entirely from backstage snaps of Sonic Youth on tour. No doubt OC has put fall prints into a whole new ballgame with this collection, but more than anything we're excited to see what Leon and Lim dream up next. The brand has a beating pulse on the corner of fashion and technology, and the balls to take what's conventional and turn it upside down. Lucky for us, NYFW is right around the corner, so it doesn't look like we'll have to wait much longer.


Danielle R

Southampton, New York, United States •

Currently: Creative Content Manager at ELLE magazine | Specializes in branded content, custom content, editorials, articles, copywriting, city guides, press releases, marketing briefs, and more. | Clients include: eBay, Amazon, Coach, Lucky Brand, Gap Inc., Forever 21, CoverGirl, Clarins, Downy, OLAY, Pantene, Tresseme, Samsung, Patron, Perrier, and more

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