How to Use Social Media for Business (Without Getting Distracted)

Scripted’s talented community of freelance writers have a variety of expertise and specialties. While many of our customers hire writers to execute their content marketing strategy, our writers deliver high-quality content in many formats. You can find content writers, blog writers, ghostwriters, and SEO writers all with experience in your niche.

The following is a an example of a Content Marketing blog post:

How to Use Social Media for Business (Without Getting Distracted)

Social media platforms like Facebook, Twitter, and even Instagram continue to enjoy high levels of engagement on a daily basis. With their easy accessibility on mobile devices, these sites can be an effective way to reach on-the-go customers and potential leads for your business. On the other hand, social media can be a significant distraction on a personal level, as it's all too easy to lose track of time in the never-ending flow of updates from friends, pop culture memes, and cute animal videos. There are a few steps you can take to make sure your time spent on social media is used more efficiently and effectively.

Go in with a Plan

Before logging in to any social media site, you should have a detailed list of what you intend to accomplish during this time. Depending on the platform you are targeting, this plan could include posting a Facebook page update about an upcoming product release, responding to customer inquiries on Twitter, or pinning relevant content to a company board on Pinterest. In order to be effective, this plan should be as specific as possible to avoid misuse of the time. Making a defined strategy and sticking to it will help ensure that your business social media time is used wisely.

Set a Time Limit

It’s much easier for more time than expected to pass by on social media when you don’t set a time limit before even opening those accounts. Think about how much time the necessary tasks should take and set a time limit by which you should be finished with those tasks - and log out before the limit. If keeping track of the time is especially difficult, you can even set a timer on your computer to let you know the time is up, so you won’t be tempted to spend more time than you intended on Facebook, Twitter, and other social media sites.

Use a Scheduling Service

Buffer, HootSuite, and other similar services allow you to connect multiple social media profiles. From these platforms, you can create content and schedule to be published to your business’ Facebook, Twitter, and other accounts. In some cases, these scheduling services even provide feeds of relevant posts that provide you with a regular stream of new content to share. By using a site like Buffer or HootSuite, you can manage your brand social media accounts and posts without the distraction of being logged in to personal accounts.

By using these three basic principles - having a plan, setting a time limit, and using a scheduling service - it’s much easier to ensure that your time on social media is productive for your business. Not only will you not be losing time when you need to be accomplishing work, but you will also feel far more satisfied in what you have accomplished with your time.

Karis B.

Karis B.

Texas, United States

Just ask my family - I've been a writing fiend since I learned as a first grader that I could write stories like those I loved. While I temporarily pursued other careers, in college I returned to writing as Technical and Professional Communication major. I learned how to write...

Jobs Completed 457 Customer Ratings 283 Job Success 451/457 (98%)

Other content marketing examples from Karis B.

Once More, With Grammar

In Doctor Whom, A. R. R. R. Roberts provides readers with a humorous parody of both the British s... Read More

Color Psychology and Product Design

Color Psychology and Product DesignFrom functionality and size to customer experience, there are ... Read More

A (Reading) Adventure Begins

Novels Reading Science Fiction Recent Posts Once More, With Grammar About the Name A (Reading) A... Read More

4 Advantages Content Brings to Your Marketing Strategy

If you've been in the marketing field for any time at all, you've probably heard the term "conten... Read More

Similar content marketing examples from other writers

Why a Blog is So Important for Your SEO

If you are in any kind of business, then you know that a web presence is vital.  Simply having a ... Read More

How To Get The Most Out Of White Paper Marketing

Despite the growth of videos, podcasts and infographics, white papers remain a cornerstone of B2B... Read More

SEO Services for New and Existing Brands

Search engine optimization is essential for any new or existing brand. From content creation to s... Read More

7 Fatal Social Media Mistakes

I know how to kill a social media campaign. Believe me. And because of that, I’ve learned that ... Read More

6 Reasons Why Online Reputation Matters

It is common for consumers to want to do business with a company human-rates they can trust. Can ... Read More

The Big Picture of Conversion Rate Optimization

Want to succeed in the Digital Marketing Industry? If your answer is yes, then you need to know ... Read More