How do you advertise the law firm on the web? Do you use paid advertisements? What if you could get more traffic to your website without paying over and over for your Pay per click advertisements? Search engine optimization (SEO) is the process of optimizing your website for increased ranking on search engines like Google, Bing, and Yahoo. This means your law firm will rank higher on the search results page of someone who is looking for the service you provide. Best of all, SEO is a lower cost compared to Pay per click (PPC) advertisements and is part of a long term strategy for lead generation into your website.
Here are a few reasons you should think about lowering or eliminating your PPC ad spending budget and use SEO for generating online leads into your website.
FALSE PAY PER CLICK LEADS
Not everybody that clicks on your advertisements is there to purchase from you. Some might click by mistake, some might click your law firm ad and decide to look elsewhere, there are even some which will use your PPC advertisement to commit click fraud. PPC advertisements are made to attract visitors to click through to your law firm website but most of those clicks could cause a false click-through rate and higher cost to you.
SARCH ENGINE OPTIMIZATION IS A LONG TERM STRATEGY
What about a long term strategy for generating leads into your website? Will someone searching on the web find your law firm 2, 4 or six months from now without added costs to you for advertising budget? With SEO, your strong results on search engines like Goole, Bing, and Yahoo will remain there for months, maybe even years. With PPC advertisements, if you do not keep adding money for your advertisements, your law firm won't show up and no one will click through to your website.
THE COST OF PAY PER CLICK
Business costs money, right? What if you could lower or eliminate your cost of advertising while still showing up when someone searches for a company with services just like yours? Search engine optimization will do that for you - building a strong organic internet search engine ranking on targeted key phrases has a lower financial cost than pay per click advertisements and will last longer without needing to keep spending your hard earned money.
ONLINE SEARCHES ATTRACT THE MOST VISITORS
What do you do whenever you would like to find a service or product? You open up your computer and do an internet search for it, right? Now think about somebody who needs your law firm's service - how will they find you? When they look for targeted key phrases, will they find your website listed amongst the top results? Research demonstrates that most web users select the first results on a search for what they're searching for.